Military personnel get additional incentives when they buy new vehicles in celebration of Memorial Day on May 28. Active duty personnel can go to any of Ford Motor Co.’s dealerships in the Southeast and Midwest to take advantage of the Ford Military Appreciation Sale. A $1,000 discount is applied to any new Ford or Lincoln vehicle.
hey also get free maintenance for two years and deferred payments for three months. The sale started last Saturday and lasts until May 28. On other days, military personnel get only a $500 discount, but the discount was doubled and the incentives were added to “say thanks” to them, according to Ford spokesman Robert Parker.
He said that the company will make an announcement on armed-forces incentives in other regions within the next few days. Chrysler is also offering a $1,000 discount on a new vehicle bought by active duty members, reserve personnel and veterans. The discount applies to a new Chrysler, Jeep, Dodge, Ram or Fiat vehicle purchased through May 31. Chrysler’s usual discount for military members is $500.
Meanwhile, General Motors is offering an "honor badge" to drivers who purchase a Chevrolet vehicle through its military discount program. GM’s discount program gives savings of $400 to $4,000.
The circular badge, which is offered on request, features a yellow ribbon and is printed with the phrase "Honor and Valor." Furthermore, Chevrolet will donate $100 to Cell Phones for Soldiers for every vehicle sold via the honor badge program. Cell Phones for Soldiers enable troops who are overseas to call their families in the U.S. for free.