Demand for Chrysler Group's mid-sized sedans, SUVs and minivans helped the company achieve a 20% sales boost in April. This is the company's 25th successive month of year-over-year profits. Specifically, the company posted sales of 141,165 units in the U.S. market. This figure is Chrysler's best April since 2008.
At the end of the month, Chrysler had a 59-day supply of automobiles on hand. The inventory figure considered to be ideal is 60 days. The Chrysler 200 sedan was the company's second bestseller in April, with 13,343 units sold, up 61% from the same month last year. On the other hand, the Dodge Avenger sales increased 47% to 11,147 vehicles.
Chrysler's mid-sized sedans hit record sales last month since 25,193 Dodge Stratus and Chrysler Sebring sedans were sold in June 2004. In April, the 200 and the Avenger carried $3,000 cash rebates or 0% financing for a maximum of 72 months, boosting the sales growth, dealers relate.
According to David Kelleher, who is the chairman of the Chrysler National Dealer Council, the Dodge Avenger is a "great" vehicle to bring to the "at-large" clients, who are searching for a ride in a certain payment range.
Moreover, the 200 is not "far behind it," said Kelleher, who is also the owner of David Dodge in suburban Philadelphia Sales of Chrysler's two minivans also increased in April, with the Dodge Grand Caravan up 27% to 11,183 vehicles and the Chrysler Town & Country up 22% to 10,773 units. CEO Sergio Marchionne at Chrysler-Fiat commented at an event in Detroit that the company's minivans will have a new platform as originally planned by 2014.
The Ram pickup continued to be the company's bestseller with 21,126 vehicles, up 19% from the same period last year. At last month's New York car show, Chrysler introduced a re-engineered Ram, which is set to arrive in dealerships in the fall.