Chrysler gets Clint Eastwood to highlight US heritage in Super Bowl ad

Article by Anita Panait, on February 6, 2012

Chrysler Group’s commercial that was aired during the live broadcast of Super Bowl XLVI underscores the group’s American heritage despite having an Italian owner.  The advertisement, titled "It's Halftime in America," features Clint Eastwood saying the following lines: “It’s Halftime in America Script; It’s halftime.

Both teams are in their locker room discussing what they can do to win this game in the second half; It’s halftime in America, too.

"People are out of work and they’re hurting. And they’re all wondering what they’re going to do to make a comeback. And we’re all scared, because this isn’t a game. The people of Detroit know a little something about this. They almost lost everything. But we all pulled together, now Motor City is fighting again.”

Eastwood mentioned the hardships that he has faced in life and about losing heart. He also talked about the “fog of division, discord, and blame” that made it difficult to see what lies in the future. He went on to say that the nation overcomes the tough periods by finding a way.

He pointed out that Detroit is showing how it could be accomplished, something that holds true for everyone as well. He added that the country “can’t be knocked out with one punch” and would only get back up again right away. He concluded the ad by saying, “Yeah, it’s halftime America. And, our second half is about to begin.”

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