Chrysler gets trademark for ‘Cuda’ name

Article by Christian Andrei, on December 22, 2010

The word “Cuda” was recently registered by Chrysler as a trademark. The carmaker had not made an announcement on the purpose of this move but it’s believed that it is licensing a series of scale reproduction models to commemorate the Plymouth ‘Cuda, a high performance version of the Barracuda. In 1964, the Plymouth Barracuda debuted as a sporty Valiant variant.

And in 1970, it was given the same platform as the new Dodge Challenger that was reportedly created by using aspects of the A (compact, e.g. Valiant) and B (midsized, e.g. Coronet) platforms.

Many in the industry praised the appearance of the Charger and Challenger but they were also criticized for their clumsy cornering in comparison to B-body cars such as the Dodge Charger.

Sales of both models were unable to even get near their forecasted levels but now as used or restored cars, they fetch high prices.

Ralph Gilles has announced that due to the rise in demand, Chrysler is considering ways to offer the ‘Cuda once again.

But if it is offered as a Chrysler or a sub-model of the Challenger, it’s possible that there would be a backlash from Plymouth loyalists. Phasing out the Plymouth brand took several years. Its final end came almost a decade ago. [via Allpar]

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