Chrysler Group aims to revive car lineup through overhauled 2014 Chrysler 200

Article by Anita Panait, on June 4, 2013

Chrysler Group aims to revive its car lineup by launching an overhauled Chrysler 200 family car in 2014. Chrysler focus has been lodged on its Jeeps and Ram pickup trucks. After all, these vehicles were the main force behind the carmaker’s sales and financial comeback in the recent years. Chrysler gave a relatively small focus to its car lineup, which has been considered as its main weakness.

Chrysler chief executive Sergio Marchionne even halted production of slow-selling models like the Dodge Caliber and refreshed only a couple of sedans with modest styling changes. Chrysler intends to turn that weakness into strength by providing more focus into its car lineup, starting with the Chrysler 200, which is dubbed as the carmaker’s most expensive project.

Jeff Schuster, an analyst with researcher LMC Automotive, remarked that a transformation of Chrysler's car lineup can be seen starting 2014. He remarked that the rollout of the redesigned 200 is a “big test” for Chrysler, since it is regarded as a way to measure its success in the car segment.

Marchionne expects Chrysler to post $2.2 billion in earning in 2013, which he has turned into one of a major source of revenues and profits for parent Italian carmaker Fiat SpA amid slumping vehicle sales in crisis-hit Europe. Chrysler, however, has yet to roll out a signature sedan model, unlike its Detroit 3 companions General Motors, which has the Cadillac ATS, and Ford Motor Co., which boasts of its Fusion nameplate.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Ford Mustang customers won’t be able to specify the V6 powerplant for the latest iteration of the carmaker’s pony car. This comes as the new 2018 Ford Mustang is saying...
by - January 18, 2017
The man sitting at the top of the performance division of Mercedes-Benz – Tobias Moers – cryptically indicated that the Mercedes-AMG GT4 could be really coming. Moers, chief executive of...
by - January 18, 2017
The 2017 Detroit Auto Show (2017 North American International Auto Show) has been exciting and thrilling. Several new concepts and production vehicles were announced and unveiled, with a number of...
by - January 18, 2017
Your 2017 Volkswagen Golf Facelift could get as sporty looking as the Golf R with the new R-Line packages. But without the sporty run and the premium price. Set to...
by - January 17, 2017
Whether or not you’re a tech addict, you realize that the digital revolution is now moving at high speed. Before you know it, there’s already a new one on the...
by - January 17, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries