Chrysler Group begun awarding Fiat dealer franchises in the United States

Article by Christian Andrei, on October 20, 2010

Chrysler announced today that it has begun awarding its first round of Fiat dealer franchises. According to our sources the notification letters were scheduled to be delivered today.

Chrysler reviewed proposals from about 600 applicants. The first car sold by the dealers will be the Fiat 500 minicar, which will also mark Fiat’s return to the United States market.

Back in August, Chrysler invited 600 of its dealers to present its vision for Fiat, and the American manufacturer chose dealers from 119 markets it identified for having strong growth potential for small city cars within the next five years.

Furthermore, Chrysler admitted the fact that it has received Fiat franchise applications from non-Chrysler dealers. “Dealers from outside the Chrysler Group dealer network also have shown great interest in securing the Fiat franchise,” Chrysler said in a statement. “The company is now looking at their proposals as well.”

All the proposals were reviewed by a selected team, and Chrysler says that the dealers had to provide information on their plans to develop their facilities, marketing, sales and service.

We have carefully considered each of these dealer proposals looking for the best locations and the most creative plans,” said Peter Grady, Chrysler Group vice president of network development and fleet operations. [via autonews - sub. required]

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

More positive news has been pouring in before the year ends. For those who have been waiting to hear the latest word on Toyota 86, we have some great news....
by - December 10, 2016
Hyundai is making the green vehicle race more competitive by offering three powertrain types -- pure electric (EV), hybrid (EV plus combustion engine) and plug-in hybrid (PHEV) – in one...
by - December 9, 2016
Although specs for the new Renault Megane had already surfaced several weeks ago, we didn’t know that the company has cooked up something new. Aside from the 200hp gasoline, Renault‘s...
by - December 9, 2016
For the first time in fifty-eight years, Infiniti registers its first US-Spec Q60 Coupe in Cuba. American products have not been allowed entry into Cuba for six decades. But it...
by - December 9, 2016
Chevrolet has already given out the pricing for some of its 2018 Equinox models. Not only will the new Equinox be available in both the US and Canada, it is...
by - December 9, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries