Chrysler Group enters marketing tie-up with USA Basketball

Article by Christian Andrei, on April 25, 2012

Chrysler Group has entered a marketing tie-up with USA Basketball to make the Jeep Wrangler the official vehicle of the men’s and women’s U.S. basketball programs, such as the 2012 U.S. Olympic teams. Included in this campaign are a TV commercial and digital, social media, experiential and print components.

Chrysler Group will kick off this campaign on Saturday. To be soon shown on TV is a commercial that features partnership spokesman Chris Paul, the point guard for the NBA’s Los Angeles Clippers and the USA men’s team. This ad puts the focus on the new Wrangler Unlimited Altitude edition, which is fitted with a set of 18-inch black wheels, body-colored hard top and a black interior with red stitching.

This model is actually the fourth Altitude-edition Jeep. Last March, Chrysler had introduced the Altitude editions of the Grand Cherokee, Liberty and Compass. The SUV has a production run of 4,500 units for the 2012 model year. Sales will start next month. It has a starting price of $34,640 (which include shipping costs).

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