Chrysler Group has created a new brand called Ram

Article by Christian A., on August 29, 2010

Chrysler Group is reorganizing. For starters, it made a new brand named Ram for its trucks and it has named top designer Ralph Gilles to be the CEO of Dodge cars.

There had been a setup revealed last June as Chrysler emerged from bankruptcy in an alliance with Fiat S.p.A. however, this new structure represents a subsequent overhaul.

In a statement, Chrysler stated that Michael Accavitti, who had led the Dodge brand, has resigned to pursue other interests. In addition, Fred Diaz is now president and CEO of the Ram brand. Olivier Francois replaces Peter Fong as CEO of the Chrysler brand, after Fong "resigned for personal reasons.

"Chrysler CEO Sergio Marchionne said that this reorganization "will allow [the company] to protect and develop the unique nature of the product offerings within the Dodge Brand."

Michael Manley continues as CEO of Jeep. Meanwhile, Gilles will continue to be responsible for Chrysler design and Francois will also retain his position as head of Fiat's Lancia brand.

It can be recalled that Accavitti had worked for Chrysler for more than 20 years. In 1987, he was a manufacturing engineer in the Chrysler-Maserati joint venture that produced the Chrysler TC sporty car.

After that, he worked in Chrysler manufacturing, overseas in Southeast Asia and in product development and marketing. Before moving to Dodge, he was Chrysler LLC's director of brand marketing.

If you liked the article, share on:

Pin It

Comments

Recommended

South Korean car company SsangYong recently revealed sketches of their upcoming SUV. We’re not always impressed by Korean car designs, but this one looks quite promising. Yup, it is the...
by - March 26, 2017
Twenty-eight years after the company was first launched by Toyota, which was initially targeted to the United States market only, Lexus has already made its way to over 70 countries....
by - March 26, 2017
Last year was probably Porsche’s best year ever in terms of sales. Their factory in Stuttgart delivered 237,778 cars in total, which represents a six percent increase compared to the...
by - March 26, 2017
Lamborghini has disclosed that it is looking into the possibility of releasing electric vehicles. With the Volkswagen Group revealing that it will be releasing electric vehicles within several years, there...
by - March 25, 2017
Daimler AG, through its Smart division, has disclosed that its two electric models, the Smart ForTwo and the Smart ForFour are now open for orders in Germany. Official market launch...
by - March 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries