Chrysler Group has created a new brand called Ram

Article by Christian Andrei, on August 29, 2010

Chrysler Group is reorganizing. For starters, it made a new brand named Ram for its trucks and it has named top designer Ralph Gilles to be the CEO of Dodge cars.

There had been a setup revealed last June as Chrysler emerged from bankruptcy in an alliance with Fiat S.p.A. however, this new structure represents a subsequent overhaul.

In a statement, Chrysler stated that Michael Accavitti, who had led the Dodge brand, has resigned to pursue other interests. In addition, Fred Diaz is now president and CEO of the Ram brand. Olivier Francois replaces Peter Fong as CEO of the Chrysler brand, after Fong "resigned for personal reasons.

"Chrysler CEO Sergio Marchionne said that this reorganization "will allow [the company] to protect and develop the unique nature of the product offerings within the Dodge Brand."

Michael Manley continues as CEO of Jeep. Meanwhile, Gilles will continue to be responsible for Chrysler design and Francois will also retain his position as head of Fiat's Lancia brand.

It can be recalled that Accavitti had worked for Chrysler for more than 20 years. In 1987, he was a manufacturing engineer in the Chrysler-Maserati joint venture that produced the Chrysler TC sporty car.

After that, he worked in Chrysler manufacturing, overseas in Southeast Asia and in product development and marketing. Before moving to Dodge, he was Chrysler LLC's director of brand marketing.

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