Chrysler Group logs 12% year-on-year jump in US sales in September

Article by Anita Panait, on October 3, 2012

Chrysler Group posted a 12-percent year-on-year increase in sales in the United States in September 2012, boosted by a 27-percent jump in car deliveries as well as high growth at the Fiat and Dodge brands. According to Chrysler, Fiat and Dodge deliveries grew 51 percent and 18 percent respectively in September 2012.

The Chrysler brand posted a growth of 5 percent in sales for the month, while Jeep and Ram logged sales increases of 10 percent and 4 percent respectively. Chrysler’s 12-percent growth in September 2012 marks the carmaker’s 30th consecutive monthly gain in U.S. sales, although it was its smallest progress since May 2011. For the first nine months of 2012, Chrysler sold around 1.25 million vehicles in the US, representing a 24-percent advance.

In a statement, Reid Bigland, chief of U.S. sales for Chrysler Group and head of the Dodge brand, said they are optimistic about their position and the health of the US new vehicle sales industry, given the carmaker’s current product line up, record low interest rates and a stable U.S. economy. Chrysler’s incentives, pegged in September at an average of $3,256, are considered as the highest among major automakers, according to TrueCar.com.

Chrysler has been offering zero-percent financing on 2012 Chrysler 300 sedans, Dodge Durango SUVs and Grand Caravan minivans, according to Edmunds. Other carmakers having operations in the US are set to disclose their sales results for September 2012. They are also expected to post solid growth for the month.

Foreign carmakers Toyota Motor Corp., Honda Motor Co. and the Volkswagen brand are expected to post at least a 20-percent year-on-year increase in US sales for September 2012. Detroit carmakers, on the other hand, are forecast to log at most 10-percent year-on-year growth in US sales. U.S. light-vehicle sales are expected to rise by 9.5 percent in September 2012 to 1.15 million units, according to the average estimate of 10 analysts surveyed by Bloomberg.

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