Chrysler Group names Reid Bigland to lead US comeback of Alfa Romeo

Article by Christian A., on August 20, 2014

Chrysler Group has tapped Reid Bigland to lead the return of Alfa Romeo in the United States, as marked by the launch of the Alfa Romeo 4C sports car in the country. Bigland served previously as head of Chrysler’s Ram brand. Replacing him as Ram is Robert Hegbloom, Chrysler said today in a statement.

Bigland is still expected to fulfill his roles as chief of Chrysler’s sales in the US and chief executive of Chrysler Canada.

Fiat Chrysler CEO Sergio Marchionne said in the statement that Bigland’s appointment at Alfa Romeo indicate of how committed Fiat Chrysler is to the establishment of this brand in North America, a process commenced with the launch of the Alfa Romeo 4C.

He said that they expect much more from Alfa Romeo in the next few years, as outlined in the five-year plan presented on May 6, 2014. He added that Bigland’s seniority and experience are ideal for the significant task underway.

Alfa Romeo pulled out from the US in 1995, just when the 164 sports sedan reached the end of its production run. In May, Marchionne disclosed that Fiat Chrysler will spend $6.9 billion (EUR5 billion) to revamp Alfa’s lineup, while position it as a rival to BMW, Audi, Cadillac and other sporty luxury brands. In 2013, Alfa sold just 74,000 cars around the world.

Marchionne wants Alfa to sell 400,000 vehicles globally by 2018, with the US as one of the major markets. Alfa will introduce a new midsize sports sedan in the US by 2016, while seven other new models will be rolled up in the duration of the five-year plan. [source: Chrysler]

If you liked the article, share on:

Comments

Recommended

After a number of failed attempts, Tesla finally gets an Arizona dealership license by winning a court battle that allows them to sell directly to consumers. The automotive dealer license...
by - June 22, 2017
The Insurance Institute for Highway Safety gives its Top Safety Pick Award to the 2017 Chevrolet Bolt EV, and they have got videos of it during the crash test procedures...
by - June 22, 2017
The wait is finally over for Dodge enthusiasts; the company will be taking orders for the 2018 Challenger SRT Demon this Wednesday, 21 June. The model will have an asking...
by - June 21, 2017
Earlier this year, German automaker Opel revealed their largest SUV to date, the Grandland X as it made its debut online. The SUV, a European exclusive, comes in a sophisticated...
by - June 21, 2017
As though many would think the Fire Orange is already synonymous to BMW Motorsport, Century West BMW in Lankershim Boulevard, Studio City California went above and beyond in customizing the...
by - June 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries