Chrysler Group reported a 21% increase in its total sales for 2012 compared to 2011. In December 2012, the company posted a 10% year-over-year sales increase. Chrysler revealed these results during a year when it had consistently increased its market share and sales volume. December is actually the 33rd straight month that its sales had grown year-over-year.
While the increase in December sales had been modest, the Chrysler had ended 2012 with 39% higher sales than the previous year. Actually, 2012 was when Chrysler had its best sales results since 2008, which was right before the company became bankrupt. The Town & Country minivan led Chrysler sales last month. Despite the 4% drop in monthly sales to 9258 units, the model reported an 18% increase for the full year compared to 2011.
In December, Chrysler sales dropped by 1% to 9080 units. Nevertheless, the car still grew by 44% year-over-year. With 7175 units sold last month, the Chrysler 300 recorded a 40% increase. This represented the Chrysler brand’s largest annual increase with 95% year-over-year. Meanwhile, the Dodge brand experienced a more modest annual sales increase of 16% in 2012, with the Grand Caravan minivan standing for the largest portion of sales.
Last month, its sales increased by 19% to 14,160 units sold. This gave the Grand Caravan with 28% higher sales in 2012 than in 2011. The Charger came in next, with a 9% increase in monthly sales to 7867 units, and an 18% overall increase.
For December, 7688 units of the Journey crossover were sold, standing for a 9% monthly increase. But it had an annual sales increase of 18% compared to 2011. Coming in next was the Avenger sedan with 7382 units sold in December. This stood for a 19% increase, giving the year a 51% increase compared to 2011.