Chrysler Group sales increased 16 percent in the United States in December

Article by Christian Andrei, on January 4, 2011

With 1,085,211 units sold, Chrysler Group LLC has sold 17-percent more vehicles in the entire year of 2010 than in 2009. This comes as the carmaker sold 16-percent more vehicles in December 2010 to 100,702 vehicles, compared to 86,523 units in the same month in 2009. This will be the third month in 2010 that Chrysler Group managed to top the 100,000-unit sales mark. As of the end of December 2010, Chrysler Group had a 63-day supply of inventory (235,454 units).

Sales of the auto industry in the United States in December are expected to hit 12.9 million SAAR. Fred Diaz, President and Chief Executive of Ram Truck Brand and Lead Executive for US Sales, remarked that Chrysler Group’s sales figure of 1.1 million units in 2010 is consistent with the carmaker’s sales objective as part of its five-year business plan. He noted that Chrysler Group is proud of its sales achievement in 2010, during which the carmaker introduced 16 new or refreshed models, most of which were launched in the fourth quarter.

Diaz added that Chrysler Group will soon ship its new 2011 models to dealerships in the next few months. In December 2010, the Jeep brand sold 49-percent more vehicles than in the same month in 2009, helping the brand achieve a 26-percent jump in sales for the full year 2010. During the month, the Jeep Grand Cherokee logged a 211-percent leap in sales compared to the year prior. Both the Jeep Wrangler and the Jeep Patriot recorded double-digit percentage sales surges in December 2010.

Both the new 2011 Jeep Grand Cherokee and new 2011 Dodge Durango were both named as finalists for the 2011 North American Truck of the Year award. The winner will be proclaimed at a news conference on January 10 at the Detroit Auto Show. The awards are considered unique in the US primarily because they are not given by a single media outlet, but by a coalition of auto journalists from the country and Canada representing television, radio, newspapers and magazines as well as Web sites.

On the other hand, the Ram Truck brand sold 87-percent more pickups in December 2010 than in the same month in 2009, helping it log a 9-percent jump in sales in full year 2010. That month, the Light Duty Ram, Heavy Duty Ram and Ram Cab Chassis all managed to report substantial sales hikes, compared to the same period a year ago. Moreover, the Dakota pickup truck managed to record a 67-percent sales increase in the month.

The Ram Truck brand ended 2010 by grabbing two major awards. One of these is the decision of AUTOMOBILE Magazine to add the Ram 1500 to its annual list of All-Stars, marking the second year in a row that the truck was included in the list. AUTOMOBILE Magazine commended the Ram 1500 for both its rugged character and refined nature. Meanwhile, Off-Road Adventures magazine named Ram Truck as Manufacturer of the Year in its December 2010 issue.

The magazine said Ram Truck got the award because of its commitment to advanced design and powertrains. Off-Road Adventures also commenced Ram Heavy Duty’s 5.7-liter HEMI and 6.7-liter Cummins Turbo Diesel powertrains.

Aside from the fact that the new 2011 Jeep Grand Cherokee and the new 2011 Dodge Durango were deemed finalists for the 2011 North American Truck of the Year award, Chrysler Group’s strong sales performance in 2010 was further highlighted by another fact that last December, the Insurance Institute for Highway Safety named the Chrysler 200, Dodge Avenger, Dodge Journey, Jeep Grand Cherokee and Jeep Patriot as Top Safety Picks for 2011.

Press Release

Chrysler Group LLC Reports December 2010 U.S. Sales Increased 16 Percent

Chrysler Group LLC today reported U.S. sales of 100,702, a 16 percent increase compared with sales in December 2009 (86,523 units).

Chrysler Group sales of 1,085,211 units in 2010 increased 17 percent compared with 2009 sales.

“Chrysler Group 2010 sales of 1.1 million units are consistent with our sales objective that we presented in our Nov. 4, 2009 five-year business plan,” said Fred Diaz, President and Chief Executive Officer – Ram Truck Brand and Lead Executive for U.S. Sales. “We are extremely proud of the sales strides we made during this transition year. Chrysler Group launched 16 all-new or significantly-improved models last year, most of them during the fourth quarter. We can now share our excitement with our customers as our new 2011 models arrive in dealerships in greater volumes over the coming months.”

Chrysler Group finished the year by topping the 100,000-unit sales mark for the third time in 2010. Adding to the strong sales finish, the all-new 2011 Jeep® Grand Cherokee and all-new 2011 Dodge Durango were named finalists for the 2011 North American Truck of the Year award. The winners will be announced Jan. 10 at the North American International Auto Show in Detroit.

Also in December, five Chrysler Group vehicles — the new Dodge Avenger, Dodge Journey, Chrysler 200, Jeep Grand Cherokee and Jeep Patriot — were named Top Safety Picks for 2011 by the Insurance Institute for Highway Safety.

Chrysler Group finished the month with a 63-day supply of inventory (235,454 units). U.S. industry sales figures for December are projected at an estimated 12.9 SAAR.

December 2010 U.S. Sales Highlights by Brand

Jeep Brand

The Jeep brand posted a 49 percent sales increase compared with the same month a year ago. Sales of the Jeep Grand Cherokee, the brand’s volume leader, increased 211 percent in December versus a year ago. The iconic Jeep Wrangler and the Jeep Patriot, the affordable compact sport utility, both posted double-digit percentage sales increases in December compared with the same month in 2009.

For the year, Jeep brand sales were up 26 percent versus sales in 2009. The all-new 2011 Jeep Grand Cherokee, showered with accolades during the year, was named in December a finalist for the 2011 North American Truck of the Year award. The all-new 2011 Dodge Durango was also named a finalist for this prestigious award. The winners will be announced at a news conference at the North American International Auto Show in Detroit. The awards are unique in the United States because, instead of being given by a single media outlet, they are awarded by a coalition of automotive journalists from the United States and Canada who represent magazines, television, radio, newspapers and websites.

Ram Truck Brand

The Ram Truck brand posted an 87 percent sales increase in December. The Light Duty Ram, Heavy Duty Ram and Ram Cab Chassis all posted significant sales increases in December, compared with the same month in 2009. The Dakota pickup truck also fared well in December, posting a 67 percent increase.

The Ram Truck brand posted a 9 percent sales increase in 2010, compared with sales in 2009. The brand concluded the year with two significant awards. AUTOMOBILE Magazine named the Ram 1500 to its annual list of All-Stars. It marked the second consecutive year that the Ram 1500 was named to the list. The magazine praised the Ram Truck for both its ruggedness and refinement. Also, Off-Road Adventures magazine named Ram Truck as Manufacturer of the Year. In its December 2010 issue, Off-Road Adventures credits Ram Truck’s commitment to advanced design and proven powertrains for the honor. The magazine went on to praise Ram Heavy Duty’s 5.7-liter HEMI and 6.7-liter Cummins Turbo Diesel powertrains.

Dodge Brand

Sales of the Dodge Grand Caravan, the brand’s volume leader, increased 67 percent in December, compared with the same month in 2009. Sales of the Dodge Nitro mid-size sport utility were up 104 percent in December, while sales of the Dodge Challenger muscle car were up 31 percent. The first sales of the all-new 2011 Dodge Durango – a finalist for 2011 North American Truck of the Year award – began in late December. In 2010, Dodge brand sales increased 17 percent, compared with sales in 2009.

Chrysler Brand

Sales of the Chrysler Town & Country minivan, the brand’s volume leader, were up 16 percent in December compared with the same month in 2009. Chrysler brand sales increased 12 percent during 2010, versus 2009 sales.

The Chrysler brand, fresh off the introduction of its new Chrysler 200 mid-size sedan at the Los Angeles Auto Show, finished the year on another high note, launching its all-new 2011 Chrysler 300 series in December. With its iconic rear-wheel drive proportions, elegantly sculptured bodyside, world-class craftsmanship and refinement, the 2011 Chrysler 300 series proudly delivers the distinction, innovation and premium large sedan features at a legendary value, while setting a new course for the American brand. The Chrysler 300 series will be officially unveiled publicly this month.

December U.S. Sales Highlights

Jeep brand sales (30,910 units) increased 49 percent versus the same month last year (20,810 units)
Jeep Grand Cherokee sales (12,753 units) improved 211 percent compared with December last year (4,097 units)
Jeep Wrangler sales (8,227 units) increased 21 percent versus December 2009 (6,798 units)
Jeep Patriot (4,467 units) posted a 62 percent year-over-year sales increase
Jeep Liberty sales (5,009 units) increased 9 percent compared with December last year (4,609 units)
Ram Truck brand sales (24,270 units) increased 87 percent versus the same month last year (12,978 units)
Ram pickup truck sales (23,241 units) improved 93 percent compared with December 2009 (12,014 units)
Ram Heavy Duty Truck sales were up 149 percent in December versus the same month last year
Dodge Dakota sales (1,029 units) were up 67 percent compared with the same month a year ago (618 units)
Dodge Grand Caravan sales (14,266 units) increased 67 percent versus December 2009 (8,563 units)
Dodge Challenger sales (3,330 units) were up 31 percent compared with the same month a year ago (2,536 units)
Dodge Nitro sales (2,462 units) increased 104 percent versus December 2009 (1,208 units)
Chrysler Town & Country sales (9,780 units) were up 16 percent compared with the same month a year ago (8,465 units)

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