With 1,085,211 units sold, Chrysler Group LLC has sold 17-percent more vehicles in the entire year of 2010 than in 2009. This comes as the carmaker sold 16-percent more vehicles in December 2010 to 100,702 vehicles, compared to 86,523 units in the same month in 2009. This will be the third month in 2010 that Chrysler Group managed to top the 100,000-unit sales mark. As of the end of December 2010, Chrysler Group had a 63-day supply of inventory (235,454 units).
Sales of the auto industry in the United States in December are expected to hit 12.9 million SAAR. Fred Diaz, President and Chief Executive of Ram Truck Brand and Lead Executive for US Sales, remarked that Chrysler Group’s sales figure of 1.1 million units in 2010 is consistent with the carmaker’s sales objective as part of its five-year business plan. He noted that Chrysler Group is proud of its sales achievement in 2010, during which the carmaker introduced 16 new or refreshed models, most of which were launched in the fourth quarter.
Diaz added that Chrysler Group will soon ship its new 2011 models to dealerships in the next few months. In December 2010, the Jeep brand sold 49-percent more vehicles than in the same month in 2009, helping the brand achieve a 26-percent jump in sales for the full year 2010. During the month, the Jeep Grand Cherokee logged a 211-percent leap in sales compared to the year prior. Both the Jeep Wrangler and the Jeep Patriot recorded double-digit percentage sales surges in December 2010.
Both the new 2011 Jeep Grand Cherokee and new 2011 Dodge Durango were both named as finalists for the 2011 North American Truck of the Year award. The winner will be proclaimed at a news conference on January 10 at the Detroit Auto Show. The awards are considered unique in the US primarily because they are not given by a single media outlet, but by a coalition of auto journalists from the country and Canada representing television, radio, newspapers and magazines as well as Web sites.
On the other hand, the Ram Truck brand sold 87-percent more pickups in December 2010 than in the same month in 2009, helping it log a 9-percent jump in sales in full year 2010. That month, the Light Duty Ram, Heavy Duty Ram and Ram Cab Chassis all managed to report substantial sales hikes, compared to the same period a year ago. Moreover, the Dakota pickup truck managed to record a 67-percent sales increase in the month.
The Ram Truck brand ended 2010 by grabbing two major awards. One of these is the decision of AUTOMOBILE Magazine to add the Ram 1500 to its annual list of All-Stars, marking the second year in a row that the truck was included in the list. AUTOMOBILE Magazine commended the Ram 1500 for both its rugged character and refined nature. Meanwhile, Off-Road Adventures magazine named Ram Truck as Manufacturer of the Year in its December 2010 issue.
The magazine said Ram Truck got the award because of its commitment to advanced design and powertrains. Off-Road Adventures also commenced Ram Heavy Duty’s 5.7-liter HEMI and 6.7-liter Cummins Turbo Diesel powertrains.
Aside from the fact that the new 2011 Jeep Grand Cherokee and the new 2011 Dodge Durango were deemed finalists for the 2011 North American Truck of the Year award, Chrysler Group’s strong sales performance in 2010 was further highlighted by another fact that last December, the Insurance Institute for Highway Safety named the Chrysler 200, Dodge Avenger, Dodge Journey, Jeep Grand Cherokee and Jeep Patriot as Top Safety Picks for 2011.