Chrysler hasn’t given up on the idea of reinventing the minivan

Article by Christian Andrei, on February 16, 2012

The 700C Concept that Chrysler presented at the recently held Detroit Auto Show was polarizing and controversial but the automaker has no plans to stop attempting to reinvent the minivan. Ralph Gilles, Chrysler Group's design chief, said that how consumers and the media responded to the 700C is similar to how the internal company talks went.

He asserted that 60% of the members of the public that they interviewed about the 700C is positive. However, if the 700C did become a production model, there would still be a group of people who wouldn’t want to drive the vehicle.

Gilles said that about 20% would be puzzled about the vehicle and would remark, “What are you doing?'" and that the rest would be praising them “for taking the experiment live." The 700C is quite the opposite of the Town & Country's boxlike design. The 700C's styling has often been referred to as swoopy.

The concept’s styling features a hood that is painted black, a radical-looking B-pillar that slopes to the rear and elongated leaf-shaped side windows. Gilles didn’t confirm if the 700C concept would be the basis of the next Town & Country. He said that Chrysler has been tracking the online public’s response to the vehicle.

Chrysler Group chief executive Sergio Marchionne said that a new type of minivan will be defined by the next-generation Town & Country. This model is slated to arrive in 2013 or 2014. [source: Autonews]

Topics: chrysler, minivan

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