Chrysler hoping that diesel engines will generate enough demand in the US

Article by Christian Andrei, on November 13, 2012

Diesel is quite expensive but Chrysler Group is hoping that it will generate enough demand so that it can use diesel engines on its other models. Chrysler is preparing to offer diesel-powered Jeep SUVs in the U.S. By early next year, it will start to sell Jeep Grand Cherokees in North America. These are equipped with an impressive 3.0-liter diesel engine presently used in Europe.

This engine will be coupled with Chrysler's Torqueflite 8-speed automatic transmission. The mileage rating has not been disclosed yet but it’s likely that Jeep's luxury SUV will have a rating similar to that of a full-sized sedan. How the diesel-powered Grand Cherokee performs next year in the market is a test of whether diesel engines will be available for its other models, such as the Jeep Wrangler.

The price of diesel is a major consideration so if consumers aren’t willing to spend so much for it, Chrysler will probably delay offering diesel engines in the U.S. by a few more years. A Chrysler powertrain executive had explained in the past that it isn’t pollution controls that prevent the wider use of diesel in the U.S. Instead, it’s because of oil refiners that have a limited market for their diesel product so they couldn’t bring the price down.

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