Chrysler will release a special Motown Edition 300 sedan in celebration of Motown Records, the iconic record label that has produced some of the greatest musicians in history. Next year, “Motown: the Musical” is also set to make a splash in Broadway. The Motown 300 is based on a stock 300, which will be powered by a 3.6-liter Pentastar V-6 (292 hp) partnered with Chrysler’s eight-speed automatic transmission.
There are four available colors for this car: bright white, gloss black, deep cherry red, and jazz blue (a new hue). The car rides on a set of four 20-inch polished aluminum wheels. The shiny wheels are a match to the grille, which consists of seven horizontal chrome blades, and other chrome trim pieces on the front and rear fascias, rear-view mirror caps, exterior window trim, and door handles.
There are Motown badges on the front quarter panels to signify that the vehicle is an edition 300. The interior of the Motown 300 uses a white and black color scheme. Its interior gets a black trim mainly but it is enhanced with black olive ash wood trim, black soft touch material on the dashboard and doors, and piano black accents on the center stack and steering wheel. Meanwhile, the seats make use of pearl white Nappa leather upholstery and it features black piping and stripes.
The seatbacks also have embossed Motown Ms. Since music is the inspiration for this special edition car, the Motown 300 is equipped with the Beats Audio sound system, including 10 speakers and two subwoofers. It also gets an SD card pre-loaded with 100 popular Motown songs on it. Chrysler’s Uconnect 8.4-inch touchscreen display controls the entire system.
The Motown 300 will start selling next spring, priced from $33,990 (which includes destination charges). In addition, Chysler will launch a new advertising campaign for the Motown 300 that features Motown Records founder Berry Gordy. Previews for Motown: the Musical, starts showing at Broadway’s Lunt-Fontanne Theatre on March 11, 2013.