Chrysler is the top seller of light trucks in Canada, overtakes Ford

Article by Christian Andrei, on July 18, 2011

Chrysler Group LLC is the top seller of light trucks in Canada so far this year, beating out Ford Motor Co. Chrysler gained from the high demand for its fuel-efficient crossover sport-utility vehicles. In the first half of the year, sales of light trucks (including pickups, minivans and SUVs) rose twice as fast as total auto deliveries in Canada, boosted by the growth in construction jobs.

Chrysler had the most number of deliveries in June, the first time that it held the top spot since January. It had such a big margin that it was able to get the crown for year-to-date sales.

Sales of Chrysler's Dodge Journey model, which uses up less gasoline than a traditional truck-based SUV, rose higher than that of Ford's Escape or General Motors Co.'s Chevrolet Equinox. Scotia Capital Inc. said that these gains place Chrysler within less than 4,000 total deliveries of being named as the overall No. 2 automaker in Canada.

The nation’s rising economy is anticipated to prompt a 2.6% increase in sales this year throughout the industry.

Carlos Gomes, an economist at Scotia Capital, said that people who get jobs choose practical vehicles like a crossover so that they can get better mileage than a traditional SUV. He explained that the pickup segment gets a boost from the stable construction sector.

DesRosiers Automotive Consultants Inc. said that in terms of total vehicle sales, Chrysler gained 1.6 percentage points of market share to 15% in the first half of 2011 compared to the previous year. GM lost 0.2 points to 15.5%, and Ford took the lead with 17.4% of the Canadian market. Last year is the first time in decades that Ford outperformed GM and became Canada's top-seller.

Topics: chrysler, canada, ford, sales

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