Chrysler not planning to rebadge the Lancia Ypsilon for United States

Article by Christian Andrei, on April 24, 2011

Olivier Francois, head of Chrysler and Lancia, confirmed that Chrysler had turned down the idea of bringing a Chrysler-badged version of the Lancia Ypsilon to the U.S. Francois was interviewed at the 2011 New York International Auto Show. He said that they rejected the idea because an Ypsilon-based Chrysler would be a close rival for the recently presented Fiat 500.

The Lancia Ypsilon will have two petrol engines: a 69 hp 1.2-liter unit and Fiat’s 0.9-liter TwinAir that could develop 85 hp.

There will only be one diesel engine that will be feature the 1.3-liter Multijet that develops 95 hp. Lancia will soon offer a bi-fuel 67HP 1.2-liter unit that will run on petrol and LPG. Stop and Start technology is featured on the engine as standard, while the TwinAir will also be offered with a DFN semi-automatic gearbox.

Francois said that a rival for the Ford Focus, Chevrolet Cruze, Honda Civic, Hyundai Elantra etc. has been put under review, which could mean that the show is canceled. Meanwhile, a new model will come from Dodge’s range – a new sedan.

According to Ralph Gilles, president and CEO of the Dodge car brand and senior vice president of design at Chrysler Group LLC, Dodge will replace the Caliber model with a compact. Gilles said that the Dodge sedan will be competitive in terms of fuel-economy as it will be available with Fiat’s lineup of efficient four-cylinder engines.

The new Lancia Ypsilon is a "5-door" Italian car that looks more like a "3-door", which is extremely compact that it stays in segment "B yet offers high standards of spaciousness and comfort. Though it has a measurement of 384-cm length, 167-cm width and 152-cm height plus a 239-cm wheelbase, the Ypsilon has room for a maximum of five people and in terms of size, is one of the cars with the most spacious interiors in its division. When it comes to passenger room, it is among the best-in-class. Though the rear passenger room has not been widened, it remains exceptionally comfortable and accessible, thanks to its “slim seat” technology, used here by Fiat Group Automobiles for the very first time.

For this reason, the New Ypsilon continues to dominate the major category of city cars in response to the latest market trends wherein the "5-door" market embodies 2/3 of segment B, as well as the needs of a wider target than what is reached until now such as young families and young men. With the comfort, quality and convenience offered by its interiors, the New Ypsilon is determined on making all the difference. You just need to hop inside to appreciate the sophisticated materials, color combinations, the attention given to details, plus the abundant options for customization.

Thus, the New Ypsilon embodies an evolution of the previous model with regards to technology, usability, safety and comfort but nonetheless preserves its position as an “accessible luxury", which is shown in its attractive price list. In depth, the Silver trim level provides a steering wheel with an adjustable reach and height, driver seat with adjustable height, 50/50 split rear seat, 15" steel wheels, remote control for door opening, rear heated window, electric front windows, radio set-up and interiors wrapped in technical fabric with built-in electro-welded seams.

When it comes to safety, the new car comes standard with front and side airbags, ESP with ASR plus Hill Holder, ABS with EBD as well as Isofix attachments. Aside from the great number of equipment, the Gold edition includes electrically adjustable door mirrors, manual climate control, steering wheel plus gear-lever gaiter with leather trimming, radio with CD plus MP3 player, Comfort Pack and Castiglio upholstery. Lastly, the Platinum trim level includes additional rear electric windows, leather upholstery, rear seat head restraints, 15-inch alloy wheels and fog lights.

Furthermore, those who want to customize their new Ypsilon to make it truly exclusive can choose from a wide range of high quality accessories. Aside from great style and careful attention to details, these accessories go well with the car, corresponding to the distinctive Lancia style and in full conformity to the mechanical, stylistic and technical characteristics of the new car, consisting of exclusive 16-inch alloy wheels, tinted headlights, side skirts, the Accessories Packs, a "Blue&Me-TomTom LIVE" and black kick plate plus illuminated logo.

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