Chrysler opens Mopar parts distribution centers in Shanghai and Dubai

Article by Christian Andrei, on December 22, 2011

Fiat S.p.A and Chrysler Group LLC has announced the opening of parts distribution centers for Mopar in both Dubai and Shanghai. This development is in line with their commitment to support the growth they have seen in international markets.

Mopar president and CEO Pietro Gorlier says that the opening of the two new facilities signals the expansion of their parts distribution network to support the growth in both markets. Gorlier adds that Mopar will continue to seize opportunities to serve distributors, dealers and of course, customers.

The Chinese parts distribution center will bring together the domestic and regional operations in China, making the supply chain more cost-effective and efficient, giving way to better service for the company’s growing presence in the country and the rest of Asia Pacific.

The Chinese facility will be based in Yangshan Port Shanghai, which is a free trade zone. The 16,000 sq. m. Shanghai facility will be responsible for the distribution of at least 35,000 part numbers to at least 130 dealers in the country and more than 20 distributors across the Asia Pacific region. It will also become the referral point for other facilities in Japan, Australia, and South Korea. These facilities, in turn, serve at least 200 additional dealers.

Meanwhile, the 18,000 sq. Dubai parts distribution facility will rise at the Jebel Ali Free Trade Zone. This facility will redistribute parts to dealers in Africa and the Middle East. The facility will distribute at least 30,000 part numbers to distributors and sellers in the country and the Middle East and African regions

The Middle East will have 12 Mopar Express Lanes

Five Mopar Express Lanes opened in 2011 in Saudi Arabia, Kuwait and Jordan. An additional seven Mopar Express Lanes will open in Abu Dhabi, Doha,Dammam, Jeddah, Kuwait and Baghdad.

Learn more about Mopar’s global footprint:

At least 45 commercial offices and at least 50 parts distribution centers are responsible for more than 120 markets around the world.

Parts distribution centers all in all take up close to 20 million square feet. Meanwhile, there are close to two dozen customer service call centers and 350,000 order lines every day with at least 3,500 suppliers that serve more than 11,000 ship-to locations.

Mopar-First Features

Mopar is responsible for several features that were the first in the industry, including:

Vehicle-information apps: Mopar was the first to introduce vehicle-information apps using smartphones, giving customers a new communication channel.

Electronic Vehicle Tracking System: Mopar was the first launch an interactive vehicle tracking device that messages the owner when their cars are going too fast or too far from preset parameters.

2011 Mopar Challenger Drag Pak: Mopar led the way in using the 500-plus cubic-inch drag-race package vehicle.

Off-road camper trailers.

WiTECH technology.

Electronic owner manuals: Mopar was the first to give customers owner manuals using DVD, as well as a short user guide format.

Wi-Fi: Mopar was the first to offer customers the option of making their cars a Wi-Fi hotspot.

Press Release

Chrysler Group LLC and Fiat S.p.A Open Mopar® Operations in Shanghai and Dubai

In a move to support growth in international markets, Chrysler Group LLC and Fiat S.p.A today announced the opening of Mopar® parts distribution centers in Shanghai and Dubai.

"With the opening of these two facilities, we are expanding our parts distribution network in order to fully support the growth taking place in these markets," said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC's service, parts and customer-care brand. "As our vehicle brands continue to grow internationally, Mopar will continue to look for opportunities to effectively service our dealers and distributors, and ultimately our customers."

The parts distribution center in China will integrate China domestic and regional operations, resulting in a more efficient and cost-effective supply chain and improved service levels for the company's growing presence in China and Asia Pacific. The facility will be located in Yangshan Port Shanghai, a Free Trade Zone that offers Mopar the platform to support international trade from China. The 16,000 sq. meter facility will distribute more than 35,000 part numbers to more than 130 dealer locations in China and more than 20 third-party distributors and joint-venture partners throughout Asia Pacific. The warehouse will also be a referral point for other Mopar warehouses in South Korea, Japan, and Australia which service more than 200 additional dealer locations.

The 18,000 sq. meter parts distribution center in Dubai, United Arab Emirates (UAE) will be located in the Jebel Ali Free Trade Zone, providing Mopar the benefits to support the redistribution of parts throughout the Middle East and Africa. The warehouse will move more than 30,000 part numbers to support Middle East and African general distributors and local sales companies.

12 Mopar Express Lanes Opening in Middle East

In 2011, five Mopar Express Lanes were opened Saudi Arabia (Riyadh and Jeddah), Kuwait and Jordan. In 2012, seven Mopar Express Lanes will open in United Arab Emirates (Abu Dhabi), Qatar (Doha), Saudi Arabia (Dammam and Jeddah), Iraq (Baghdad) and Kuwait.

Following are facts about Mopar's current global footprint:

More than 45 commercial offices and more than 50 parts distribution centers supporting more than 120 markets
Parts distribution centers occupy nearly 20 million square feet
22 customer-care call centers
350,000 order lines daily
More than 3,500 suppliers
More than 11,000 ship-to locations
Mopar-First Features

Mopar has introduced numerous industry-first features including:

Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers
Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format
Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
Electronic Vehicle Tracking System (EVTS): first to market with a new interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car
Camper trailers: first to introduce off-road camper trailers
WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network
About the Mopar Brand

Mopar is Chrysler Group LLC's service, parts and customer-care brand.

Mopar distributes approximately 280,000 parts and accessories in more than 120 countries and is the source for all original-equipment parts for Chrysler, Jeep®, Dodge, SRT, and Ram Truck vehicles. Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler, Jeep, Dodge, SRT and Ram Truck vehicles — a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at http://www.mopar.com.

More than 70 Years of Mopar

When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.

Mopar (a simple contraction of the words Motor and PARts) was officially trademarked for a line of antifreeze products in 1937. It also was widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960s — the muscle-car era. The Chrysler Corporation built race-ready Dodge and Plymouth "package cars" equipped with special high-performance parts. Mopar carried a line of "special parts" for super stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.

With the creation of the Chrysler Group and Fiat S.p.A. partnership, Mopar has extended its global reach, integrating service, parts and customer-care operations in order to enhance dealer and customer support.

Topics: chrysler, dubai, mopar

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