Chrysler planning to make some electric versions of its vehicles

Article by Christian A., on August 9, 2012

Your favourite Chrysler model may soon be available with an electric version. Bob Lee, Chrysler’s vice president and head of engine and electrified propulsion engineering, confirmed the group’s plans to produce electric versions for some of its models. Lee was spotted at the Center for Automotive Research's 2012 Management Briefing Seminars where he said that the company is a believer of electrification but only when used sparingly and for the right types of targeted applications.

He said that the company is focused on the development of technology for commercialization as it is getting ready for the time when increasingly more consumers notice them and pull them to the market. Chrysler has fallen behind rivals like General Motors Co., Toyota Motor Corp. and Nissan Motor Co. in the quest for hybrid and electric vehicles.

Sergio Marchionne, CEO of Chrysler and Fiat, is concentrating on increasing the efficiency of traditional gasoline engines as well as vehicles that use compressed natural gas.

Chrysler said that it plans to start the output of an electric Fiat 500 small car in the later part of 2012 and to begin selling this model in 2013. Furthermore, Chrysler has delivered plug-in hybrid-electric Chrysler Town & Country minivans to municipalities in California, Arizona, North Carolina and Michigan. It also is considering a fleet of plug-in hybrid Ram pickups.

Chrysler’s new Town & Country minivan brings you great American design, unparalleled functionality, innovative technology, and the standard safety features that every family wants in a vehicle.

For 2011, Chrysler has re-engineered and redesigned virtually all customer touch points for the Town & Country. Thoughtful innovation characterizes every aspect of the minivan, from its sleek and beautiful new exterior design, to its redesigned suspension that delivers exhilarating driving performance, to its new and exquisitely-crafted interior cabin that boasts clever features.

According to Olivier Francois, President & CEO for Chrysler Brand, the new Town & Country is the first vehicle to be wearing Chrysler’s new badge or new wings, and that this makes sense because Town & Country boasts many “firsts.” He said they have improved the vehicle’s suspension from every corner, upgraded the interior all throughout, and made power and fuel economy the best there is with the minivan’s all-new 3.6-liter V-6 Pentastar engine.

In 1983, Chrysler invented the modern minivan with its Dodge Caravan and its Plymouth Voyager. The Chrysler Town & Country, which debuted in 1989, is the first luxury minivan. Now, after 75 minivan-first innovations as well as 13 million minivan sales, Chrysler still leads the way by being the best and most innovative vehicle currently in the market.

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