Chrysler planning to move Sebring and Avenger to different platforms

Article by Christian Andrei, on August 29, 2010

As Chrysler is undergoing a much-needed strategic review of its business that is set to take three months, reports have been emerging on what the company will do about its slow-selling sedans.

Chrysler has been wrestling with this decision ever since it launched the current generation of the Chrysler Sebring and Dodge Avenger, which have been selling poorly.

Fiat's entry into the scene gave Chrysler the solution; that is, to place the two models onto two differentiated platforms. Automotive News has revealed that the next Avenger may be built from the Challenger's platform.

Its source said that a sporty, rear-wheel-drive sedan will attract different customers even if it is offered in the same dealership with a similar-sized front-wheel drive sedan.

The Challenger platform is a shortened version of the LX architecture used for the Dodge Charger, Magnum, and Chrysler 300. Various speculations have circulated.

One very persistent rumor said that Fiat and Chrysler CEO Sergio Marchionne was considering moving both the Avenger and its Chrysler sibling to a shortened version of the LX platform.

Automotive News' sources suggest the Sebring would remain a front-wheel-drive sedan, but would be built upon Fiat's D-Evo platform. D-Evo will be unveiled next spring, in the guise of Alfa Romeo Milano. Automotive News added that the fate of Chrysler's midsize sedans will be decided by August.

If you liked the article, share on:


Login or Create new account to add a comment!


It wasn’t too long ago when Maserati took the wraps off what appears to be the most gorgeous concept coupe ever made. The Alfieri coupe premiered at the 2014 Geneva...
by - October 23, 2016
Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016