Chrysler planning to move Sebring and Avenger to different platforms

Article by Christian Andrei, on August 29, 2010

As Chrysler is undergoing a much-needed strategic review of its business that is set to take three months, reports have been emerging on what the company will do about its slow-selling sedans.

Chrysler has been wrestling with this decision ever since it launched the current generation of the Chrysler Sebring and Dodge Avenger, which have been selling poorly.

Fiat's entry into the scene gave Chrysler the solution; that is, to place the two models onto two differentiated platforms. Automotive News has revealed that the next Avenger may be built from the Challenger's platform.

Its source said that a sporty, rear-wheel-drive sedan will attract different customers even if it is offered in the same dealership with a similar-sized front-wheel drive sedan.

The Challenger platform is a shortened version of the LX architecture used for the Dodge Charger, Magnum, and Chrysler 300. Various speculations have circulated.

One very persistent rumor said that Fiat and Chrysler CEO Sergio Marchionne was considering moving both the Avenger and its Chrysler sibling to a shortened version of the LX platform.

Automotive News' sources suggest the Sebring would remain a front-wheel-drive sedan, but would be built upon Fiat's D-Evo platform. D-Evo will be unveiled next spring, in the guise of Alfa Romeo Milano. Automotive News added that the fate of Chrysler's midsize sedans will be decided by August.

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