Chrysler posts 11% hike in US sales in April 2013 to 156,698 vehicles

Article by Anita Panait, on May 1, 2013

Chrysler Group LLC posted an 11-percent year-on-year hike in vehicle sales in the United States to 156,698 vehicles in April 2013, boosted by strong demand for Ram pickup trucks. The carmaker’s figures surpassed analysts' expectations and were in line with projections for an 11-percent sales increase across the industry.

The rise would mean a continuation of the moderate recovery for the vehicle industry since its drop in 2009 to the lowest sales, adjusted for population. Other major carmakers were due to report their US April sales on Wednesday. Chrysler saw a 49-percent increase in sales for its pickup trucks, including the Ram 1500, and a 27-percent surge in sales for the Jeep Grand Cherokee sport utility vehicle.

Earlier this week, Chrysler said its first-quarter earnings dropped 65 percent year-on-year, partly due to production delays for the Grand Cherokee prior to April. The US auto industry's annualized selling rate for April 2013 is seen to reach 15.25 million light vehicles – including cars and most pickup trunks -- according to analysts polled by Thomson Reuters.

Chrysler expects the U.S. auto industry to have annualized sales of around 15.4 million vehicles for April 2013, including medium and heavy trucks. The larger trucks, which account for 300,000 sales a year, are not included in industry figures for light vehicles.

Strong performance of Ram and the Grand Cherokee supports analysts' forecasts that a stronger housing market and lower gasoline prices boosted sales of pickup trucks and SUVs in April 2012. US consumer confidence in the United States also rose in April, according to industry group The Conference Board.

Being Ram Truck’s latest offering in the full-size, light-duty pickup truck segment, the new 2013 Ram 1500 is the brand’s first iteration of its widely acclaimed truck since the Ram nameplate was introduced in 2011.

Fred Diaz, president and chief executive of Ram Truck Brand and Chrysler de Mexico at Chrysler Group LLC, remarked that they only intended to give the Ram 1500 a mild refresh, but the end result was a product that leads its class in terms fuel economy and capability. He added that that new Ram 1500 is an entirely new truck laden with technology and features not offered elsewhere.

As the latest vehicle that is an offshoot of Ram's full-size, body-on-frame truck platform, the new 2013 Ram 1500 was designed and engineered to live up to the "Guts and Glory" expectations of not just fans and enthusiasts, but also of potential customers. As a result, the new 2013 Ram 1500 could be considered as an aesthetic and functional embodiment of power-oriented capability as well as boldness and valor.

The new 2013 Ram 1500 promptly represents the evolution of the light-duty full-size pickup truck from having brute capability and acceptable efficiency to a vehicle that is engineered and executed to blend desirable size, capability and refinement as well as efficiency, quality and technology. In fact, the new 2013 Ram 1500 is expected to be the most fuel-efficient model in its class, and is anticipated to offer more functional, innovative and interactive technologies than its rivals. Moreover, the new 2013 Ram 1500 comes with the capability and quality that is on par with or even better than the competition in its class.

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