The Fiat brand re-enters North America by offering its latest generation Fiat 500 under Chrysler. Mopar, the automobile parts and service arm of Chrysler Group, is offering around 150 accessories for this model. Pietro Gorlier, the President and CEO of Mopar (Chrysler Group LLC's service, parts and customer-care brand), said that the FIAT 500 is one of the most accessorized vehicles in Europe.
He said that this trend is expected to continue in North America, describing the all-new FIAT 500 as the “perfect canvas for customization.”
For instance, Mopar provides custom key covers for the all-new Fiat 500, which could be easily changed and are available in sets of two. Consumers can choose from several designs and colors, including: Blue solid/Black with graphic (MSRP: $48), Red solid/Red with graphic (MSRP: $48), and 500 logo/Checker (MSRP: $48).
It also comes with a wide variety of graphics and designs to cover the entire roof, including American, Canadian, Italian and Mexican flags.
There’s also a range of race stripes and checkered and striped graphics to choose from. MSRP starts from $319 to $534. Fiat reassures buyers that body-side stripe graphics are built from the highest quality 3M material and come in a variety of colors, sizes and designs. They are priced from $409 to $439.
Italian car manufacturer Fiat will soon launch the all-new Fiat 500 Sport to North America. The company has taken an entirely different approach as it tailored the new Cinquecento particularly for the North American consumers.
Fiat’s foray into the North American market demonstrates a smarter and more stylish design. Although it remains as a classic world-class brand, the new edition also embraces the modern era where individual expression plays a major role in a car’s success.
The latest Fiat Sport brings about some changes to adapt to its new local consumers. In other words, Fiat was able to create style and practicality as well as fashion and functionality altogether.
To suit the new consumer’s lifestyle, Fiat has designed the new Cinquecento with a sporty suspension. The front grilles are also wide enough to give way to better aerodynamics. Meanwhile, the side sills connote a more masculine look to match the 16-inch alloy wheels with pockets painted in grey.
The all-new Fiat 500 Sport is also equipped with a SkyDome power sunroof. To make it more athletic, the brake callipers are painted in red while the tip of the exhaust pipes ends up with a chrome finish. The window trims instead come with a distinct glossy black shadow lines.
Under the hood, the Italian car brand is equipped with a 1.4L engine along with Fiat’s MultiAir technology. This state-of-the-art feature considerably produces lower emissions, promotes fuel economy and delivers 10% more power as compared to other 1.4L engines.
Fiat will be accepting orders later this year. Aside from the Sport model, there are two more variants to cater to different consumer preferences in North America. Nonetheless, each model will offer a unique set of exterior and equipment to bring in more options. This makes the Pop and Lounge models really worth the wait.
This 2011, a 4th variant is said to be on its way in the early spring. While waiting for the all-new Fiat 500C Cabrio, the new Fiat 500 Cinquecento will be taking over a whole new road ahead.