Chrysler reveals Mopar accessories for the 2012 Fiat 500

Article by Christian Andrei, on July 30, 2011

The Fiat brand re-enters North America by offering its latest generation Fiat 500 under Chrysler. Mopar, the automobile parts and service arm of Chrysler Group, is offering around 150 accessories for this model. Pietro Gorlier, the President and CEO of Mopar (Chrysler Group LLC's service, parts and customer-care brand), said that the FIAT 500 is one of the most accessorized vehicles in Europe.

He said that this trend is expected to continue in North America, describing the all-new FIAT 500 as the “perfect canvas for customization.”

For instance, Mopar provides custom key covers for the all-new Fiat 500, which could be easily changed and are available in sets of two. Consumers can choose from several designs and colors, including: Blue solid/Black with graphic (MSRP: $48), Red solid/Red with graphic (MSRP: $48), and 500 logo/Checker (MSRP: $48).

It also comes with a wide variety of graphics and designs to cover the entire roof, including American, Canadian, Italian and Mexican flags.

There’s also a range of race stripes and checkered and striped graphics to choose from. MSRP starts from $319 to $534. Fiat reassures buyers that body-side stripe graphics are built from the highest quality 3M material and come in a variety of colors, sizes and designs. They are priced from $409 to $439.

Italian car manufacturer Fiat will soon launch the all-new Fiat 500 Sport to North America. The company has taken an entirely different approach as it tailored the new Cinquecento particularly for the North American consumers.

Fiat’s foray into the North American market demonstrates a smarter and more stylish design. Although it remains as a classic world-class brand, the new edition also embraces the modern era where individual expression plays a major role in a car’s success.

The latest Fiat Sport brings about some changes to adapt to its new local consumers. In other words, Fiat was able to create style and practicality as well as fashion and functionality altogether.

To suit the new consumer’s lifestyle, Fiat has designed the new Cinquecento with a sporty suspension. The front grilles are also wide enough to give way to better aerodynamics. Meanwhile, the side sills connote a more masculine look to match the 16-inch alloy wheels with pockets painted in grey.

The all-new Fiat 500 Sport is also equipped with a SkyDome power sunroof. To make it more athletic, the brake callipers are painted in red while the tip of the exhaust pipes ends up with a chrome finish. The window trims instead come with a distinct glossy black shadow lines.

Under the hood, the Italian car brand is equipped with a 1.4L engine along with Fiat’s MultiAir technology. This state-of-the-art feature considerably produces lower emissions, promotes fuel economy and delivers 10% more power as compared to other 1.4L engines.

Fiat will be accepting orders later this year. Aside from the Sport model, there are two more variants to cater to different consumer preferences in North America. Nonetheless, each model will offer a unique set of exterior and equipment to bring in more options. This makes the Pop and Lounge models really worth the wait.

This 2011, a 4th variant is said to be on its way in the early spring. While waiting for the all-new Fiat 500C Cabrio, the new Fiat 500 Cinquecento will be taking over a whole new road ahead.

Press Release

Chrysler Group LLC Announces Top 15 Mopar Accessories for FIAT 500

From a $21 locking gas cap to a $1400 body kit, FIAT® will offer more than 150 accessories through Mopar for its all-new 2012 Fiat 500.

"The FIAT 500 is one of the most accessorized vehicles in Europe," said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC's service, parts and customer-care brand. "We expect that trend to continue here in North America and will offer more than 150 accessories for those looking to personalize their ride. Our all-new FIAT 500 is the perfect canvas for customization."

Following is Mopar's list of its Top 15 accessories for the all-new 2012 FIAT 500:

Custom Key Covers: Take a piece of the FIAT 500's unmistakable style wherever you go. Key covers are easily changeable, come in sets of two and are available in the following designs and colors:

Blue solid/Black with graphic (MSRP: $48, PN: 82212676)

Red solid/Red with graphic (MSRP: $48, PN: 82212677)

500 logo/Checker (MSRP: $48, PN: 82212675)

Roof and Hood Graphics: Large selection of graphics and designs to cover the entire roof include American, Canadian, Italian and Mexican flags. Selection also includes a variety of race stripes and checkered and striped graphics. MSRP ranges from $319 to $534.

Body-side Stripe Graphics: Stripes are made of the highest quality 3M™ material and are available in a range of colors, sizes and designs. MSRP ranges from $409 to $439.

Body-side Molding Inserts: Includes a variety of colors and designs. MSRP: $99.

Roof Rack: Removable rack accommodates, bike, ski, watersports and luggage carriers. MSRP: $399, PN: TR484764

Bike Carriers: Two bike carriers are offered: a roof-mounted bike carrier and a hitch-mounted carrier.

Roof-mounted Carrier (Rack required)
Rack: MSRP: $399, PN: TR484764
Carrier: MSRP: $116, PN: TCOES599
Hitch-mounted Carrier (Receiver required)
Receiver: MSRP: $99, PN: 82212504
Carrier: MSRP: $192, PN: TH912RWY

UCONNECT Web: Each passenger may separately access the Web on the go. In-vehicle router receives 3G broadband Internet, allowing access to social media, maps, e-mail, online games, music and more. Works with Wi-Fi-enabled device. Subscription required and sold separately. MSRP: $399 PN: 82211856AC

Seat Covers: Tailored for a perfect fit, these covers will protect original upholstery and won't block seat controls. They are easily removable and washable. For Sport front seats: MSRP: $199, PN: 82212845; For Pop and Lounge front seats: PN: 82212487; For all rear seats: MSRP: $159, PN: 82212488

Slush Mats: Black custom-fit mats are molded and feature the 500 logo. Deep grooves help prevent water, snow and mud from getting on to the carpet. MSRP: $79, PN: 82212444AB

Chrome Shift Knob: Amp up the interior with a chrome shift knob. Installation is easy and all hardware is included. For automatic transmission only. MSRP: $49, PN: 82212468

Chrome Fuel Door: Unique, one-piece-design chromed fuel door features FIAT logo. Manufacturer's Suggested Retail Price (MSRP): $209, Part Number (PN): 82212507

Door-sill Guards: Guards, which protect door sills from scratches, are made of brushed stainless steel and include the 500 logo. MSRP: $69, PN: 82212420

Chrome Hood Spear: A design cue from the original design, the spear is mounted on the center of the hood and gives a nod to the FIAT 500's past in the form of a chrome accent that stands out in front. MSRP: $89, PN: 82212565

Front-end Cover: Protect your new prize from bugs, dirt, and debris. Front –end covers are designed to securely fit the contours of the FIAT 500. Unique two-piece construction allows the hood to be opened without removing the cover. MSRP: $149, Lounge and Pop PN: 82212441; Sport PN: 82212805

Molded Splash Guards: Protect lower body of vehicle with black splash guards which feature the FIAT 500 logo. For rear wheel s only. MSRP: $22, PN: 82212404

Mopar-First Features

Mopar has introduced numerous industry-first features including:

  • Camper trailers: first to introduce off-road camper trailers
  • Vehicle-information smartphone apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers
  • Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format
  • Electronic Vehicle Tracking System (EVTS): first to introduce new vehicle tracking system that sends owner a text when vehicle is driven too fast or too far based on set parameters
  • 2011 Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car
  • Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
  • Brand-specific customer-care telephone lines: first to offer Sunday service hours to customers
  • WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network

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