Chrysler rolling out new commercials as dealers get more cars

Article by Christian A., on May 16, 2011

Chrysler is set to roll out its commercials, the latest phase of the "Imported from Detroit" campaign that started with the Super Bowl spot, now that dealers are receiving more cars.

Previously, the brand had impressed the ad industry with the Super Bowl spot for its Chrysler 200, but the launch commercials for the 2011 Chrysler 300 sedan had to be postponed until the dealers had sufficient supply.

The company’s three new spots feature three celebrities who are connected to Detroit and who embody the gritty can-do spirit of the city.

These are Detroit Lions Pro Bowl defensive lineman Ndamukong Suh, Detroit-born fashion designer John Varvatos who made it big in New York, and rapper Dr. Dre who launched the career of Detroit rapper Eminem, the star of the Super Bowl spot.

The commercial featuring Suh shows the football player driving the new Chrysler 300 as he retraces his humble origins in Portland. This spot began running during the NFL draft telecasts in late April.

The spot featuring Dr. Dre spot will show a new Dr. Dre sound system debuting in the 2012 300S, which will be on sale later in the summer. This spot will start airing in June. The three new spots were created by Portland, Ore.-based Wieden + Kennedy ad agency.

If you liked the article, share on:

Pin It

Comments

Recommended

After making its debut at the Paris Motor Show last year as a concept car, the Trezor by Renault managed to bring home the 2016 Concept Car Design Of The...
by - March 23, 2017
We can already smell success for Opel, even if it had only recently inked its marriage with the PSA Group. The Insignia, being one of Opel’s best selling cars of...
by - March 23, 2017
The German automaker Volkswagen is now racing against time to come up with electric vehicles that will be able to pass Europe and China's stringent emission standard. The car company...
by - March 22, 2017
In the last few years, the advent of compact sedans and crossovers has become quite overwhelming. Even two of the major manufacturers that “started it all” have to admit that...
by - March 22, 2017
By 2020, Audi will be throwing out not just one but three fully-electric vehicles. One of which will be pitted against the BMW i8. This new information was revealed by...
by - March 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries