Chrysler to commence Dodge Double-Up program on April 17

Article by Christian A., on April 15, 2014

Automakers usually struggle to sell current-model vehicles once they have shown their replacements, say, at an auto show. Typically, they ladle profit-sapping incentives on an outgoing model. But this week, try something different after it reveals the refreshed 2015 Challenger and Charger.

Dodge will launch a Dodge Double-Up offer on April 17 that is aimed at keeping sales up at the 2014 Charger or Challenger, which refreshed version will be unveiled at the New York Auto Show. The deal provides for an offer of a one-year lease on a 2014 Charger or Challenger.

In a year, the buyer can shift into a three-year lease on a 2015 Charger or Challenger for the same monthly payment. Likewise, the buyer would not have to make a down. Also, if a shopper buys the 2015 model instead of leasing it, he or she will receive a $1,000 incentive.

The program will run through August, according to Dodge brand chief Tim Kuniskis, who is head of fleet operations for Chrysler Group. He has inked a deal with Enterprise Holdings to take the 2014 Chargers and Challengers as the vehicles come in from the short-term leases.

Enterprise operates three rental brands in the United States and buys over 1 million new vehicles annually. The Enterprise deal prevents the off-lease 2014 models from going to auction and push down residuals of 2015 Dodge vehicles, Kuniskis remarked.

Higher residuals enable the brand to offer lower monthly lease payments. In the first quarter of 2014, Dodge posted a 4-percent drop in sales for the Charger and a 24-percent decline for the Challenger. The brand will roll out the 2015 Challenger in the third quarter and the 2015 Charger in the fourth.

According to Kuniskis, the Double-Up program gives respect for Charger and Challenger owners. He said that he wants these owners to to feel good about “what Dodge is doing for them."

“If you have your eye on a new Challenger or Charger, there’s no need to wait for the new models to arrive,” said Tim Kuniskis, Dodge Brand President and CEO, Chrysler Group LLC. “The Dodge Double-Up program lets you drive today’s Charger or Challenger and trade to the 2015 with no increase in payment. This is our way of thanking our loyal Charger and Challenger customers, and extending this offer to any new customers longing to get into one of these iconic muscle cars.” [source: Chrysler]

Topics: chrysler, dodge

If you liked the article, share on:

Comments

Recommended

The primary suggestion of a 4x4 ute from French company Peugeot was first revealed in 2016. Fifteen months later, the production version is launched. Now, Peugeot is not shying away...
by - June 24, 2017
The new Jaguar E-Pace crossover will soon hold its official launch on July 13 and is expected to arrive at the showrooms by early next year. It couldn’t have come...
by - June 24, 2017
As prices of the original Shelby Cobra have skyrocketed into astronomical proportions, there are firms like Superformance that serve replicas to consumers who demand the same levels of performance at...
by - June 24, 2017
New and improved 2018 Subaru Legacy comes packed with a number of upgraded features from the get go - from the exterior to the interior. And the company has finally...
by - June 23, 2017
In an interview involving Lamborghini CEO Stefano Domenicali and Automotive News, the topic about the Urus was thoroughly discussed. This super SUV is scheduled to make its debut later this...
by - June 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries