Chrysler to introduce new ‘S’ line of vehicles for younger buyers

Article by Christian A., on February 1, 2011

Chrysler Group LLC has plans to expand its offerings, boost sales and attract younger customers with its new line of vehicles, dubbed S, which arrives in the spring of 2011.

Chrysler currently has an offering of four models and an average customer age of 62; meaning that the Chrysler brand has the Chrysler Group's thinnest lineup, lowest volume and oldest buyers.

The plan aims to keep traditional customers happy with the wood accents and chrome grilles they want, the beige leather interiors and it also seeks to snag younger customers with different styling in the S vehicles.

Tim Kuniskis, head of Chrysler brand product marketing, told journalists at a Chrysler 300 media launch event that the two paths are the traditional Chrysler path and the S path. He added that there's a huge customer base for chrome and wood and there are also people who want something a little edgy.

The S line will also offer new possibilities for Chrysler owners to customize vehicles with wheels and accessories. Edgy stands for blacked-out grilles, red leather seats with an S logo and carbon fiber instead of chrome and wood.

S doesn’t stand for “sport” as Chrysler already has a sporty SRT line. However, “style” might be an appropriate word for a brand that used the slogan "It's time to arrive in style" in a recent Golden Globe Awards TV spot. [via autonews - sub. required]

Topics: chrysler

If you liked the article, share on:

Comments

Recommended

New and improved 2018 Subaru Legacy comes packed with a number of upgraded features from the get go - from the exterior to the interior. And the company has finally...
by - June 23, 2017
In an interview involving Lamborghini CEO Stefano Domenicali and Automotive News, the topic about the Urus was thoroughly discussed. This super SUV is scheduled to make its debut later this...
by - June 23, 2017
Porsche definitely adores variety. You’ll see what we mean if you browse through the official company's website that shows a plethora of various 911 models. And now, the German marque...
by - June 23, 2017
2018 Ford Expedition is on its way to the market, and will be arriving at dealerships this fall. The all-new SUV will come with a new design, new EcoBoost engine,...
by - June 23, 2017
The 2018 Porsche 911 GT2 RS that made its debut not so long ago at the E3 video game expo in Los Angeles has already been sold out according to...
by - June 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries