Chrysler to introduce new ‘S’ line of vehicles for younger buyers

Article by Christian A., on February 1, 2011

Chrysler Group LLC has plans to expand its offerings, boost sales and attract younger customers with its new line of vehicles, dubbed S, which arrives in the spring of 2011.

Chrysler currently has an offering of four models and an average customer age of 62; meaning that the Chrysler brand has the Chrysler Group's thinnest lineup, lowest volume and oldest buyers.

The plan aims to keep traditional customers happy with the wood accents and chrome grilles they want, the beige leather interiors and it also seeks to snag younger customers with different styling in the S vehicles.

Tim Kuniskis, head of Chrysler brand product marketing, told journalists at a Chrysler 300 media launch event that the two paths are the traditional Chrysler path and the S path. He added that there's a huge customer base for chrome and wood and there are also people who want something a little edgy.

The S line will also offer new possibilities for Chrysler owners to customize vehicles with wheels and accessories. Edgy stands for blacked-out grilles, red leather seats with an S logo and carbon fiber instead of chrome and wood.

S doesn’t stand for “sport” as Chrysler already has a sporty SRT line. However, “style” might be an appropriate word for a brand that used the slogan "It's time to arrive in style" in a recent Golden Globe Awards TV spot. [via autonews - sub. required]

Topics: chrysler

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Cadillac’s CT6 full-size prestige-luxury sedan is still somewhat new. It has been offered to the global auto market for two model years – 2016 and 2017. But for those who...
by - February 19, 2017
In many industries, it is the rivalries that make things exciting. In basketball for example, there is the well-known rivalry between the Los Angeles Lakers against the Boston Celtics. For...
by - February 19, 2017
Now on sale in several major markets around the world including Europe, the BMW 5 Series (G30) heralds the arrival of the new seventh generation and represents a whole new...
by - February 19, 2017
Just recently, it was speculated that a new Porsche Cayman GT4 RS is coming. There is no official confirmation yet from the German sports car maker, but the arrival of...
by - February 18, 2017
Will there be a BMW M4 CS? Apparently, there is a Club Sport version of the BMWM4 after it was sighted in California doing a shoot for a new commercial...
by - February 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries