Chrysler to introduce vehicle-information apps

Article by Christian Andrei, on August 29, 2010

The 2011 Jeep Grand Cherokee will feature a free application that gathers the operation, maintenance and warranty information that an owner would get to read from the "owner's manual."

This manual is composed of flat sheets of material made from plant fibers where symbols could be printed on. And it's likely that this manual will be bound by tape, glue and/or a spiral wire and would be placed into the vehicle's "glove box" where it probably remain unopened for the remaining life of this vehicle.

The Mopar division of Chrysler Group LLC announced that the app creates a "new channel of communication [that will] enhance the customer experience."

For instance, an owner can watch of video of how to operate the cruise control system instead of just trying to comprehend the illustrations and words.

Users can connect to the company's brands on social media sites and the app will also list the numbers of customer car and 24-hour road-side assistance.

And it isn't only owners who can download this application. The first application to be offered is the 2011 Jeep Grand Cherokee and is offered first for Apple iPhones.

Subsequently, the company will create and release apps for other new vehicles and formatted for Blackberry and Android smart phones.

Topics: chrysler, app

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