Chrysler to offer SRT Viper test drive at dealers starting November

Article by Anita Panait, on October 8, 2013

Chrysler will commence in November a marketing program at dealerships offering test drives of the SRT Viper. The carmaker recently disclosed that it was cutting back the output of SRT Viper, no thanks to slowing sales and the onset of the winter season. Ralph Gilles, head of Chrysler's SRT brand, remarked that they “really have to focus on putting butts in seats,” adding that many are “unnecessarily intimidated by the car."

The test-drive tour of dealerships will commence in November in the Southeast, shifting to other places as it gets warmer towards next spring.  Sales of Vipers are traditionally better in spring than at other times of the year. According to Gilles, SRT will coordinate with dealers to schedule the test drives of the SRT Viper. 

The Viper has a starting price of $104,480, including shipping, and it can retail at $160,000 or more, depending on options as well as dealer markup. Chrysler has sold 426 Vipers in the first nine months of 2013. Chrysler recently slowed down output of the Viper at its Conner Avenue site in Detroit from nine units per day to six. The carmaker said it would shift some workers at the site to other Detroit-area plants.

Topics: dodge, dodge viper, srt

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Back in 2009, Nissan first introduced the Nissan Leaf, the company’s first all-electric vehicle. LEAF stands for Leading Environmentally-friendly Affordable Family car and this particular EV has been considered as...
by - December 3, 2016
In the minivan segment, the 2017 Chrysler Pacifica is already impressive in terms of fuel economy figures – as rated by the United States Environmental Protection Agency. In fact, the...
by - December 2, 2016
Having a blacked-out Bentley Mulsanne Speed is already menacing by itself but by naming it as the Bamford X, it became all the more imposing. This model was made by...
by - December 2, 2016
We have good news for those who are waiting for the latest version of the Mazda CX-5 compact crossover. It was just unveiled in November at the 2016 Los Angeles...
by - December 2, 2016
Those familiar with racing know that Marco Wittmann’s win during the 2016 Deutsche Tourenwagen Masters held last May was noteworthy as it was his second title in four seasons. In...
by - December 2, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries