Chrysler to offer SRT Viper test drive at dealers starting November

Article by Anita Panait, on October 8, 2013

Chrysler will commence in November a marketing program at dealerships offering test drives of the SRT Viper. The carmaker recently disclosed that it was cutting back the output of SRT Viper, no thanks to slowing sales and the onset of the winter season. Ralph Gilles, head of Chrysler's SRT brand, remarked that they “really have to focus on putting butts in seats,” adding that many are “unnecessarily intimidated by the car."

The test-drive tour of dealerships will commence in November in the Southeast, shifting to other places as it gets warmer towards next spring.  Sales of Vipers are traditionally better in spring than at other times of the year. According to Gilles, SRT will coordinate with dealers to schedule the test drives of the SRT Viper. 

The Viper has a starting price of $104,480, including shipping, and it can retail at $160,000 or more, depending on options as well as dealer markup. Chrysler has sold 426 Vipers in the first nine months of 2013. Chrysler recently slowed down output of the Viper at its Conner Avenue site in Detroit from nine units per day to six. The carmaker said it would shift some workers at the site to other Detroit-area plants.

Topics: dodge, dodge viper, srt

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Remember Zenos Cars, a British carmaker that specializes in designing and building lightweight and high-performance sports cars? If you are wondering how the company is faring with their E10 lightweight...
by - January 21, 2017
Mercedes-Benz has revealed that in 2017, its series 124 coupé will be celebrating its 30th anniversary. While this itself is a significant event, it will also mean that this model...
by - January 21, 2017
BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Amazon is now moving beyond the four corners of online retailing. Only recently, the retail giant has been awarded a patent for its Road Network system. Since the patented technology...
by - January 20, 2017
The newest version of the Lamborghini Huracan is not a Superleggera, but a Performante. When Lamborghini filed for a patent for a new name, there were still debates whether this...
by - January 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries