Chrysler's Ram brand will unveil the Ram Rumble Bee high-performance concept pickup at this weekend's Woodward Dream Cruise in suburban Detroit. The Dream Cruise, claimed as "The world largest one-day automotive event," has drawn over 1 million classic-car fans and enthusiasts in recent years.
The Dream Cruise has been used by carmakers to showcase their high-performance offerings to potential customers, and this will be the first time that an auto company will unveil a concept vehicle at the event. The Dream Cruise is slated to take place on a 16-mile stretch of Detroit's famed Woodward Avenue.
Around 40,000 classic cars are expected to get onto the venue, with spectators watching along both sides of Woodward Avenue. The new Ram truck that will be unveiled at the Dream Cruise could be a new version of the Power Wagon, since the event typically features performance vehicles and is geared towards muscle car enthusiasts.
Chrysler has rented a shopping center parking lot where it would exhibit all its brands, including Fiat. The carmaker plans to unveil the concept pickup at 10 a.m. Eastern Time on Saturday. Chrysler has not had a dedicated high-performance pickup since it ended production of the 510-hp Ram SRT in 2006.
On the other hand, Ford will also display a new performance version of the F-150, the Tremor, alongside with the SVT Raptor off-road performance pickup at Dream Cruise.