Chrysler Town & Country expected to top minivan segment sales in 2010

Article by Christian A., on January 3, 2011

The Chrysler Town & Country may be able to wrestle the top sales crown away from the Honda Odyssey as it is on pace to hit sales of 102,495 units in the final month of the 2010. Since 1983 when its first magic wagon was built, Chrysler has dominated the minivan segment so it would be a source of pride for the company to reclaim the top spot.

In December 2010, sales of the Honda Odyssey totaled 98,035 units. This model had led the field during the last two years. Other rivals include the Toyota Sienna (89,509 sales year-to-date) and the Dodge Grand Caravan at 89,057. Minivans were prioritized by Chrysler throughout its history.

When Daimler AG acquired Chrysler in 1998, it scrapped plans to produce a Mercedes minivan. When CEO Sergio Marchionne was appointed to the position, he sought to restore a third shift of minivan production at the Windsor plan in anticipation of rising sales. Olivier Francois, head of the Chrysler brand, said that its goal is to become the leader once again.

In fact, the brand has set out to “regain what once belonged to [it]." Aaron Bragman, an analyst with IHS Automotive in Northville, said that the reason why Chrysler was beaten by the competition is related to quality issues.

Francois agrees with Bragman, saying that the brand had to fix perceived quality and handling. Under Marchionne’s direction, 2011 minivan models received major upgrades. They will be arriving in higher numbers in showrooms in 2011.

Chrysler had considered operating the Windsor plant even on the Christmas holidays to boost its output but it had junked the plan when it was determined that some of the suppliers will not work during this period. Chrysler has informed the Canadian Auto Workers union that the plant may work overtime for two Saturdays of each month in all of 2011. [via Detroit News]

If you liked the article, share on:

Comments

Recommended

Hyundai is introducing a new 2018 Accent that is not only wider and longer, but is now also sporting a new look that is more serious than the previous model....
by - February 20, 2017
Fans and enthusiasts of the BMW M2 in the United States could now rejoice. This comes as their favorite BMW M2 is getting a limited edition version as prepped by...
by - February 20, 2017
Carmakers usually leave us thirsty for information on whether they would introduce a new, refreshed or face-lifted vehicle and on when they intend to launch it. There are reasons for...
by - February 20, 2017
Cadillac’s CT6 full-size prestige-luxury sedan is still somewhat new. It has been offered to the global auto market for two model years – 2016 and 2017. But for those who...
by - February 19, 2017
In many industries, it is the rivalries that make things exciting. In basketball for example, there is the well-known rivalry between the Los Angeles Lakers against the Boston Celtics. For...
by - February 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries