The US sales of Chrysler Group LLC rose by 33%, the second straight year-over-year percentage sales increase. In May 2010, 104,819 units were sold while in May 2009, 79,010 units were sold.
It also marks the first time that monthly sales have topped the 100,000 limit since March 2009.
Fred Diaz, President and Chief Executive Officer Ram Truck Brand and Lead Executive for US Sales, said that May was another positive sign as sales momentum continues to rise for Chrysler Group, surpassing the 100,000 unit threshold for the first time in over a year.
Diaz said that May has been the strongest month so far this year, exceeding overall industry growth for the second straight month.
Sales went up by 10% compared with April 2010 (95,703 units). Chrysler Group ended the month with a 49-day supply of inventory (196,210 units), a 25% drop when compared to May 2009 (260,407 units). Overall, US industry sales figures for May are projected at an estimated 11.9 SAAR -- the best month so far for the industry in 2010.
Also in May, the company launched the production of its all-new 2011 Jeep Grand Cherokee, a signature vehicle for the company.
This reportedly signaled the product rebirth of the Chrysler Group. Diaz added that the Chrysler Group is moving toward making high-quality, technologically-advanced vehicles.
The all-new 2011 Jeep Grand Cherokee is the first of 16 all-new or refreshed vehicles the company will launch this year. Diaz expects higher demand as summer nears.