Chrysler wants to accelerate the U.S. launch of the revised 300 sedan

Article by Christian A., on August 29, 2010

To combat remarks that Chrysler's lineup is showing its age, CEO Sergio Marchionne said that the company is considering deploying its latest 300 sedan and other vehicles. The original plan was for the new 2011 Dodge Charger to start production later this year, before the revised 2011 Chrysler 300.

But it's likely that this will be changed as Marchionne is said to be pushing 300 production ahead of the Charger. The early release of the 300, Chrysler's flagship sedan, is believed to bring back customers to the brand.

When the 300 was first introduced, Chrysler was able to sell 143,647 sedans but last year, only 38,606 units were sold. On the other hand, sales of the Charger fell 38% from 2008 to 60,651 in 2009.

In an interview with The Detroit Free Press, industry analyst Jim Hall said that dealers are excited about the 300 because it appears to be a "more sophisticated and expensive car."

Marchionne isn't just pushing to hurry up production of the two full-size sedans; he is also urging designers and engineers to finalize other products quickly as well.

This summer, Chrysler's Jeep brand will launch its all-new 2011 Grand Cherokee. Later this year, the sub-compact Fiat 500 is due to arrive too.

If you liked the article, share on:

Comments

Recommended

The much-hyped 2018 Dodge Challenger SRT Demon certainly has attracted a lot of attention, and possibly many potential buyers. Now, here is good news for interested customers: Dodge has finally...
by - May 25, 2017
An RHD (right hand drive) BMW M4 DTM Champion Edition has been listed to be for sale by Romans International, UK’s leading supercar dealership. The first owner of this rare...
by - May 24, 2017
Audi will be offering something exciting for its United Kingdom market. The company announced that it will be adding new features as standard to the A4 range. It also confirmed...
by - May 24, 2017
You guys are probably aware of the collaboration between Mercedes-Benz and Renault-Nissan. Knowing this, you would expect that both companies will come up with something impressive. Sources say that the...
by - May 24, 2017
Amongst all sports cars on the planet, which one is the world’s best-selling model? Would you have guessed that it is the Ford Mustang? According to IHS Markit’s global automotive...
by - May 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries