Chrysler will boost efforts to market the Dodge Charger to police departments

Article by Christian A., on August 26, 2010

As part of its efforts to increase sales to government and commercial fleets, Chrysler Group is intent on selling more Dodge Charger vehicles to police departments, according to Peter Grady, Chrysler's vice president in charge of fleet sales.

In a speech at the NAFA Fleet Management Association expo, Grady said that the company has plans to go "after the police market pretty hard."

The re-engineered 2011 Charger, which will arrive in the fourth quarter, will cap sales to rental car fleets and will be focusing on government and commercial fleet sales.

Chrysler has realized that its old practice of depending heavily on rental fleets has resulted to less profitable sales and has damaged residual values. According to dealer sources, fleet sales have increased in the first quarter, accounting for 58% of total Chrysler sales.

Grady considers the fleet market "overheated" since many rental companies replaced high-mileage vehicles. Grady forecast that fleet sales would stabilize at 2.1 million units in an 11 million unit industry for this year, or about 18%.

Chrysler aims for 25% of sales to come from fleets. We will see if the Dodge Charger has a chance to compete with the 2012 Ford Interceptor!

If you liked the article, share on:

Comments

Recommended

One of the executives at Volkswagen tagged in the so-called Dieselgate scandal has pleaded not guilty to a list of allegations surrounding the carmaker’s actions to cheat emissions regulations in...
by - February 27, 2017
When the Crown De Luxe saloon was first released in 1972, it was at that time the most lavish Toyota model available to British customers. Both unusual and exclusive, one...
by - February 27, 2017
The ride-sharing fleet of sharing Lyft Inc. will soon include thousands of specially fitted self-driving Chevrolet Bolt electric vehicles, courtesy of General Motors. If plans push through, Lyft’s clients would...
by - February 27, 2017
J.D. Power has officially released the 2017 Vehicle Dependability Study, an annual list of the most dependable brands in the auto industry. Once again coming on top is Lexus, the...
by - February 26, 2017
Citroen revealed that its entry to the Chinese market is moving forward with the planned release of the new generation C5. While still on sale on this part of the...
by - February 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries