Chrysler will idle Grand Cherokee, Durango production to upgrade its paint shop

Article by Andrew Christian, on November 26, 2014

Chrysler Group is suspending production of the Jeep Grand Cherokee and Dodge Durango at its Jefferson North Assembly plant for three weeks starting December 22 to upgrade its paint shop. The upgrade will allow the shop to create paint vehicles with more complex exterior colors.

Due to the suspension, Chrysler also suspended dealer orders of the Grand Cherokee and Durango in any color other than grayscale -- black, white, silver or gray -- until at least February. The production suspension will be the first time that the Jefferson North Assembly plant will stop operations for such an extended period since the carmaker collapsed into bankruptcy in 2009.

According to Chrysler spokeswoman Jodi Tinson, the upgrades at the paint shop will pave way for a new painting process that will enhance the way the Grand Cherokee and Durango are painted, adding that more colors could be created eventually and would slowly become available.

The Grand Cherokee has been available in black, white, silver, gray tan, brown, red, blue and maximum steel, depending on the trim level. Only around 19 percent of the almost 24,500 unsold 2015 Grand Cherokees listed on jeep.com were painted a color other than grayscale.

The Durango, meanwhile, has been available in black, white, silver, gray, blue, tan, bright red, dark red, green and maximum steel. Only over 8 percent of the 719 unsold Durangos listed on dodge.com were painted a color other than grayscale.

Grand Cherokee posted a 6-percent jump in sales in the United States in the first 10 months of 2014 to 151,303. Dodge Durango also logged a 6-percent leap in US sales in the same period to 52,866 units.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Bentley Motors has just released the specs of the new Bentayga Diesel. Obviously, we couldn’t wait to share it here since it’s the first ever diesel model to come out...
by - September 26, 2016
A big chunk of Volvo Cars’ legacy in developing the most durable and capable car is evident in its latest Cross Country collection. Suffice it to say, our planet has...
by - September 21, 2016
Just very recently, we were all delighted to finally see a Bugatti Chiron out in the streets casually hanging around Cannes in France. The said car was purchased by a...
by - September 9, 2016
Earlier this year, Aston Martin wowed the world with a stunning concept car – the Vanquish Zagato. The concept made its first appearance in May during the Concorso d’Eleganza Villa...
by - September 7, 2016
Lamborghini has always been known to be the home to exotic supercars. The Italian automaker’s production facilities have hosted uniquely designed and powerful show-stopping supercars. It all started with the...
by - September 5, 2016