During the presentation of Fiat's five-year strategy, CEO Sergio Marchionne announced his commitment to the Alfa brand. He revealed plans to build two new Alfa crossover models that will go on sale in North America and Europe. It's no secret that the Alfa brand, which will celebrate its centennial this June, has had a depressed sales run recently.
Marchionne also talked about plans to launch seven new Alfa models between 2010 and 2014. He also said that Fiat is intent on transforming the brand into a "full-line premium carmaker."
Sergio Marchionne said that North America is expected to account for 85,000 unit sales in 2014 out of the 500,000 that Alfa plans to sell in that year.
The Alfa vehicles to be built by Chrysler include a compact SUV based on the Compact architecture that underpins the Giulietta hatchback in Europe. This vehicle will start being produced in 2012.
There will also be a large SUV (similar in size to the next Jeep Liberty) which is sold as the Cherokee in Europe. Production for this model begins in 2014. The crossover models will be assembled in two of the three US plants that Chrysler Group wishes to retool for new Chrysler, Dodge and Jeep models based on Fiat-Chrysler's Compact Wide architecture.
Starting late 2012, Alfa will also sell a mid-sized sedan and station wagon in the US. These two vehicles will carry the name Giulia and it will replace the 159 range in Europe.
These cars will be built in Italy. For the US market, Alfa will also offer a five-door version of its MiTo minicar, which is being sold in Europe as a three-door.
Starting 2013, the five-door MiTo will be sold in Europe and North America. In 2014, the facelifted Giulietta will be launched in North America. For the European market, the Giulietta will arrive in May. Alfa will continue to build the Mito and Giulietta in Italy.