Chrysler’s five year plan

Article by Christian Andrei, on August 29, 2010

Chrysler and Lancia have joined forces to work on a very similar brand image, with the operations being overseen by Olivier Francois. Since the Chrysler 300C and Lancia Thesis are very similar propositions, Francois suggested this setup.

He says that in the future, both brands will get models that reflect "timeless elegance" and recapture "style and cachet."

The joint aim is for Chrysler to be "unique, upscale and consistent." Included in the changes are new logo and brochures to the brand that will appear not in auto shows but in fashion shows.

The overall approach is largely similar to Rover's (unsuccessful) 1999 relaunch with the 75 saloon. It has yet to be disclosed as to what extent Chrysler and Lancia would share the same models and dealerships in Europe.

However, one of the presentation slides suggested that only the Voyager and 300C would be sold in Europe under the Chrysler badge. It's highly likely that Lancia will get a version of the new mid-size saloon and crossover.

In 2010, there will be a new 300C saloon and "down to the bare bones of the architecture" revamps of the Sebring saloon and Voyager MPV. 2010 will also be the year that we will see the end of the PT Cruiser.

In 2012, a new Fiat-based compact saloon will arrive while in 2013, it will be the turn of the new Fiat-based Punto-size car and the new Fiat-based Sebring and mid-size Crossover. In 2014, a new Voyager will go on sale.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The Shooting Brake is probably the least rendered body shape in the automotive world. But it’s also the most sought after design among car nuts for its unique, old-fashioned charm....
by - January 23, 2017
Perhaps to make the upcoming Valentine’s day more special, Tinder dating app and Ford UK have cooked up a special blind date for all the single blokes and chicks in...
by - January 23, 2017
2017 is undeniably a very busy year for BMW. After introducing the new 4-Series, the German automaker has just released several new updates. In relation to this, BMW is also...
by - January 23, 2017
The renowned Shelby Super Snake is now 50 years old! As we greet the Super Snake a “happy birthday” or a “happy anniversary,” Shelby itself is celebrating half a century...
by - January 23, 2017
Nearly a year after the Subaru XV Concept was unveiled at the 2016 Geneva Motor Show in Switzerland, this SUV study is making its North American debut at the 2017...
by - January 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries