Chrysler’s five year plan

Article by Christian A., on August 29, 2010

Chrysler and Lancia have joined forces to work on a very similar brand image, with the operations being overseen by Olivier Francois. Since the Chrysler 300C and Lancia Thesis are very similar propositions, Francois suggested this setup.

He says that in the future, both brands will get models that reflect "timeless elegance" and recapture "style and cachet."

The joint aim is for Chrysler to be "unique, upscale and consistent." Included in the changes are new logo and brochures to the brand that will appear not in auto shows but in fashion shows.

The overall approach is largely similar to Rover's (unsuccessful) 1999 relaunch with the 75 saloon. It has yet to be disclosed as to what extent Chrysler and Lancia would share the same models and dealerships in Europe.

However, one of the presentation slides suggested that only the Voyager and 300C would be sold in Europe under the Chrysler badge. It's highly likely that Lancia will get a version of the new mid-size saloon and crossover.

In 2010, there will be a new 300C saloon and "down to the bare bones of the architecture" revamps of the Sebring saloon and Voyager MPV. 2010 will also be the year that we will see the end of the PT Cruiser.

In 2012, a new Fiat-based compact saloon will arrive while in 2013, it will be the turn of the new Fiat-based Punto-size car and the new Fiat-based Sebring and mid-size Crossover. In 2014, a new Voyager will go on sale.

If you liked the article, share on:

Comments

Recommended

Skoda recently launched the new Karoq compact SUV as a replacement model to its now-defunct Yeti small crossover. Slotted below the newly introduced Skoda Kodiaq, the new Karoq features a...
by - May 23, 2017
There are already rumors suggesting that the next generation BMW 5-Series GT is expected to be joining the 6-Series range. The latest reports instead tell us that that 3-Series GT...
by - May 23, 2017
In 2004, the British marque Rolls-Royce officially entered South Korea with the opening of their showroom located in Seoul before opening their second showroom last September in Busan. Now RR...
by - May 23, 2017
In a game-changing move, Ford has revealed that it will soon produce its first ever all-electric CUV that will be built to be electric from the ground up, and it...
by - May 23, 2017
The wait for the Mustang’s GT-based Super Snake concept to be released is finally over. Shelby had recently collaborated with Ford Performance and Borla to come up with something that...
by - May 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries