Chrysler’s new wing logo gets patent approval

Article by Christian A., on August 30, 2010

Chrysler and Fiat CEO, Sergio Marchionne, revealed the company's 5-year product plan. Marchionne describes the moment as being the first day of a new Chrysler. Among the massive changes, there will be a new logo to work alongside product refreshes in changing brand associations in the minds of consumers.

The logo that has been in use since the mid-90s was streamlined, moving the 'Chrysler' lettering from above the wings to at their heart within a new blue block central to the design.

Chrysler has reported sales plunges across its brands. However, in 2011, it expects to break even, following the repayment of some $9 billion in government bailout money and a rise in revenue from $42.5bn in 2010 to $67.5bn in 2014.

What these targets mean is that the company will be required to double global sales from 1.3 to 2.8 million vehicles. The brand change is significant and it reflects an ongoing restructuring that begins with a new 5-year product plan. Marchionne said that improvements were seen even before the development of new products.

He asserted that the break-even was achieved in September and the last few months have seen more money roll in than out. With this, Marchionne remained confident the cash won't deplete as new models are developed off Fiat technology. By 2010, it is anticipated that emergency facelifts will renew 75% of the line-up while the remainder will be refreshed by 2012.

This strategy will align with a range of new platforms from both Chrysler and Fiat arms. The Fiat 500 will place Chrysler into a new B segment market, while two further platforms set to be received from Fiat will allow new C and D segment offerings. New Chrysler platforms will underpin models in SUV, Minivan and CUV segments.

If you liked the article, share on:

Comments

Recommended

Polestar is notably known to be Volvo's internal performance specialists, and around last year Polestar revealed to the public that it will utilize electrification to further advance the power of...
by - June 26, 2017
Earlier this month, Porsche introduced to us the 911 Turbo S Exclusive Series. The car wore a Golden Yellow Metallic paint. The same time it was launched, the company said...
by - June 26, 2017
Last month, the Lamborghini Centenario made its way to the Transformers: The Last Knight premiere where it got the attention of many. Following that event, three Lamborghini Centenario coupes landed...
by - June 26, 2017
The Holy Trinity of hypercars may not be accessible anymore after being discontinued, but that doesn’t mean we won’t see any more hypercars in the future. What we know is...
by - June 26, 2017
Kia is taking things a step further with the new Kia Stinger, which they first introduced at the 2017 Detroit Auto Show. With the specs given to us by the...
by - June 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries