Citroen and Gio-Goi team up for limited edition footwear inspired by DS3 Racing

Article by Christian Andrei, on September 7, 2011

Award-winning fashion brand, Gio-Goi, has teamed up with Citroën to produce a limited edition shoe derived from Citroën’s DS3 Racing, which is a high-performance variant of the striking supermini developed by six-time World Rally Champion winning team Citroën Racing.

The high-top shoe is dubbed as DS3 Racing Shoe by Gio-Goi and takes design inspiration from the vehicle’s high quality materials. The shoe also takes inspiration from the vehicle’s visual cues like the sporty orange grille as well as the sculpted 18-inch alloy wheels.

Moreover, the shoes are finished with the vehicle’s striking black-and-orange color scheme. It uses black tumbled full-grain leather with a waxy finish to provide the shoe with a soft, luxurious feel. In addition, the soft leather lining, flexible rubberized sole as well as the foam padded tongue enhance the comfort of the shoe to ensure that it flexes perfectly with the foot’s movement while driving.

The combination of black mesh and black leather on the collar was derived from the vehicle’s leather seats. On the other hand, the pattern on the sole is a re-interpretation of the curves found in the alloy wheels and the grid pattern located in the front of the vehicle. For a finishing touch to the stunning high-tops, Gio-Goi branded lace-tips in a choice of two distinct colors is added.

Indeed, the S3 Racing Shoe by Gio-Goi is a purely limited edition line of footwear since only 100 pairs are bound to be made and only a few will be sold at Gio-Goi’s Web site ( and at a pop-up store located in East London, which will be open only on September 13, 14 and 15. This pop-up store plans to host a free party on September 14. Tickets can be availed at Gio-Goi’s Web site.

Each pair of shoes could be purchased at a recommended retail price of £120. Adam Ward, Footwear Designer for Gio-Goi, described the partnership between Gio-Goi and Citroen DS3 Racing as perfect and synonymous with the fast pace of urban life. He remarked that his inspirations for the design of the shoes were the car’s distinct lines, its flashes of color and high-tech details as well as luxury comfort. Jo Bohling of Gio-Goi quipped that the DS3 Racing Shoe by Gio-Goi is for people who like to live their lives in the fast lane. He added that these uniquely designed limited edition footwear has been inspired by the car’s performance and the Gio-Goi attitude.

Mark Lloyd, Chief Designer of Citroen’s International Projects, noted that while Citroen DS3 Racing was designed to convey performance, style and exclusivity, the signature shoes from Gio-Goi are a perfect complement with its great design. Citroen DS3 Racing is a special edition car developed by Citroen Racing, which had grabbed six WRC Manufacturers’ titles and seven Drivers’ titles (Sebastien Loeb and co-driver Daniel Elena).

DS3 Racing is a great blend of sporting heritage, racing-inspired design, bold styling, and high-level equipment specs and premium materials. It is powered by a turbocharged engine that could develop 207hp of max output, could travel 44.1 miles on a gallon of fuel and emit only 149 grams of carbon dioxide per kilometer. It has the ability to sprint from zero to 62mph time in just 6.5 seconds.

More than two decades since its inception, the Gio-Goi brand has proven itself to be more than competent to be at the forefront of the fashion world. In fact, Gio-Goi – with its engineered streetwear – has become a label patronized by clients in the music and media industry. It is now worn by musicians like Deadmau5, Plan B and Chase and Status, as well as Pete Doherty, Kasabian and Rihanna. It has gained a number of awards like Drapers’ Fashion Brand of the Year, and has found itself at the top of the Fastrack 100 list. It also earned recognition from Cool Brand.

Press Release

Citroen & Gio-Goi Create Limited Edition DS3 Racing Inspired Footwear

Citroën and award-winning fashion brand, Gio-Goi, have come together in a unique collaboration to create a limited edition shoe based on Citroën's DS3 Racing - a high performance version of the striking supermini that was developed by six-time World Rally Champion winning team, Citroën Racing.

The distinctive high-top shoe, named DS3 Racing Shoe by Gio-Goi, takes design inspiration from the car's high quality materials and specific visual styling cues, such as the sculpted 18" alloy wheels and sporty orange grille. The shoes are finished in the model's eye-catching black and orange colour scheme, using a black tumbled full grain leather with a waxy finish, giving the shoe a luxurious, soft feel. The soft leather lining, foam padded tongue and flexible rubberised sole add to the comfort of the shoe, ensuring that it flexes perfectly with the movement of the foot while driving.

The combination of black leather and black mesh on the collar was borrowed from the car's leather seats, while the pattern on the sole is a re-interpretation of the curves in the alloy wheels and the grid pattern on the front of the car. Gio-Goi branded lace-tips in a choice of two distinct colours adds the finishing touch to these stand-out high-tops.

The DS3 Racing Shoe by Gio-Goi is a strictly limited edition line of footwear with just 100 pairs being produced, some of which will be available to purchase. With a recommended retail price of £120, the shoes will be sold on Gio-Goi's website and at a pop-up store in East London. The store will be open for three days only on 13, 14 and 15 September and will host a party on Wednesday 14 September featuring performances from some of the hottest new music acts. Tickets are free and available via

Jo Bohling from Gio-Goi added; "The DS3 Racing Shoe by Gio-Goi is for those who like to live life in the fast lane. Inspired by the Citroën's performance and the Gio-Goi attitude, this is a rare opportunity for people to get their hands on a uniquely designed and stylish piece of limited edition footwear."

Mark Lloyd, Chief Designer of Citroën's International Projects, said; "Citroën DS3 Racing was built for performance, style and exclusivity. Gio-Goi has added its signature creativity to produce a perfect compliment to the model with this great footwear design."

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