Citroen DS vehicle sales fall 10% in first half of 2014

Article by Christian A., on July 28, 2014

Vehicle sales at Citroen’s DS line dropped 10 percent in the first half of 2014 to 63,789, no thanks to an aging product lineup and stiffer rivalry from refreshed competitors like MINI. DS became a stand-alone brand on June 1, 2014. DS saw its sales in Europe fall 21 percent in the period to 50,056 units.

According to Citroen, DS volume in Europe suffered from a contracting market in the segment where it competes, especially in France. DS, however, had some good news in the period in China, where sales surged from just 957 in first half 2013 to 10,482 units in the first six months of 2014.

DS will try to further expand by launching this September a new front light signature for DS3 and DS 3 Cabrio, new limited editions, new engines and its first SUV for China in September.

PSA/Peugeot-Citroen introduced the DS line in 2010 to help boost its earnings by appealing to customers who would shell out more money for high-spec models. PSA initially launched the DS3 and DS3 Cabrio subcompacts and soon offered the DS4, DS5 and DS 5LS compacts.

The brand will soon expand its lineup with the China-only 6WR SUV that was unveiled at the Beijing auto show in April. Boosting volume at DS is a vital part of a turnaround plan by PSA chief executive Carlos Tavares – dubbed as Back to the Race.

He even appointed Yves Bonnefont, PSA's former director of group strategy, as CEO of the new DS brand in June. Bonnefont is in charge of transforming DS from a small-yet-successful division of Citroen into a global brand.

IHS Automotive analyst Ian Fletcher remarked said Tavares’ anti-discount strategy as well as the brand’s aging lineup may have hurt sales. In contrast, rival carmakers are offering updated or revamped models. [source: automotive news europe - sub. required]

Topics: citroen, sales

If you liked the article, share on:

Comments

Recommended

In 2014, Jaguar Land Rover’s Special Vehicle Operations revealed the F-Type Project 7. At that time, it was said to be the fastest accelerating road car carrying a 5.0-liter Supercharged...
by - May 29, 2017
There is an ongoing rumor going around the automotive community, and it’s aimed at BMW. The rumor? The German marque has reportedly axed the i5 Electric vehicle concept. These supposed...
by - May 29, 2017
Volkswagen's yearly Worthersee affair that happens in Austria is considered a hotbed for all types of cars from the German company's long and renowned history. Most of the gathering features...
by - May 29, 2017
Behold, the Rolls-Royce Sweptail! The Sweptail is probably the biggest two-seater car that has ever been built. It may look odd at first glance, and you may not be fond...
by - May 29, 2017
BMW just keeps on getting bigger and bigger, in terms of their lineup I mean. Just after unveiling the 8 Series Concept, they are now teasing us with an M8...
by - May 29, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries