Citroen DS3 Airflow coming in 2013, will take on the Fiat 500C

Article by Christian Andrei, on May 16, 2011

Citroen’s new model, which has the tentative name of DS3 Airflow, had been expected to arrive in 2012 but the latest reports say that it will come in 2013. It’s still unclear if it should be categorized as a convertible, a cabriolet, a semi-convertible or even as a semi-cabriolet. reported that this car will receive a Fiat 500C-like architecture, which includes a retractable fabric roof panel that will keep the pillars and door frames.

Many have commented that Citroen is merely following the lead of the Fiat 500C. However, it can’t be denied that Citroen already has the expertise to build a car of this caliber.

Citroen has proven this when it produced the C3 Pluriel between 2003 and 2010. Citroen achieved sales of more than 110,000 units from this model. When compared to a convertible, the advantages of the DS3 Airflow include the open-air experience with excellent handling that come with a decrease in development costs.

The Fiat 500C has made its debut in the U.S. at the New York International Auto Show but Citroen is limiting the convertible to its domestic market.

When asked about the rumors related to the DS3 Airflow, Citroen’s Netherlands division said that the arrival of this car is “too speculative.” It added that Citroen is focused on developing the DS line to prepare for the arrival of the DS4 and DS5 but the specific plans have not yet been determined.

The Citroën DS3 is a true representative of the company’s spirit for inventiveness and innovation.

Immediately recognisable from any view, the car features a distinctive design with its signature elements including the stylish LED headlamps – a feature more commonly seen on luxury cars – as well as the ‘floating roof’ coloured differently from the body and the B-pillar with a ‘shark fin’ shape.

The Citroën DS3’s interior exudes modern class and elegance. A great deal of attention to detail is evident with the liberal use of fine materials including chrome and leather. The floating roof matches the flowing dashboard’s upper surface. Components are thermo-coated entirely. A soft grain, an organic covering, is used over the entire dash from driver to passenger side, providing a beautiful contrast with the glazed, enamelled appearance of the strip.

Consumers will happily find that the highly-advanced DS3 is very much customisable for both the interior and exterior.

Apart from the selection of body colours, the Citroën DS3's signature 'floating' roof has four colour options: red, blue, black and white – all of which are made to contrast with the body colour. The rubbing strips and wing mirrors may be made with a chrome finish, but are also available in a range of colours. Similarly, an available range of colours can be chosen for the wheels and wheel centres.

With regards to the Citroën DS3’s interior, the dashboard strip can be customised. Six optional finishes are available for the strip, including the instrument cluster, multi-indicator screens, air vents and the scented air freshener.

The updated chic seat upholstery fabric is also offered in a range of colours, or it can be leather. Similarly, there are five different gear knob trims available, bringing together an assortment of colours and leather with satin-finish chrome. The Citroën DS3’s interior chrome details can also have the same satin-like finish, if preferred. Even the car’s unique key fob can be customised to have its disc detail coloured the same as the body paint.


The Citroën DS3 epitomises modern green motoring sensibility, combining performance, design and efficiency. It is available in a range of five low-emission Euro V engines: two HDi diesel units and three petroleum engines developed with BMW. All engines supply power for enhanced performance while keeping fuel consumption low.

The HDi diesel engines come in either 90 or 110bhp versions. Both feature Citroën’s acclaimed Diesel Particulate Filter System (DPFS). The petrol engine variants are the VTi 95, VTi 120 and THP 150, and they feature either a 5 or 6 speed manual transmission systems.

In keeping with Citroën’s pledge towards cleaner and greener automobiles, all engine variants of the DS3 emit very low amounts of CO2. The HDi DPFS 90 and 110bhp engines emit 99g/km and 115g/km respectively, while the three petrol engine versions produce between 136g/km and 160g/km only.

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