Citroen introduces the C3 e-HDi 70 Airdream EGS VTR+

Article by Christian Andrei, on November 8, 2011

Citroën introduces the new C3 e-HDi 70 Airdream EGS VTR+, its most CO2-efficient conventionally powered model ever. With combined cycle economy of 83.1mpg and emissions of only 87g/km, the new C3 supermini variant is now the company's most CO2 and fuel efficient diesel powered vehicle, positioning it as among the very best in its class.

It was first revealed at the 2011 Frankfurt Motor Show in September, Those who are interested with the e-HDi 70 Airdream EGS VTR+ can place their order this month with an OTR MRRP of £15,290. It comes complete with the C3’s famous panoramic Zenith windscreen.

This new vehicle utilizes the company's innovative e-HDi micro-hybrid Stop & Start technology, coupled with an efficient and refined 68hp HDi diesel engine in order to provide maximum fuel economy of 88.3mpg in extra urban driving. Citroën UK’s Marketing Director Jules Tilstone stated that the company is dedicated to reducing the cost of motoring, adding that the new model is "a perfect example of that."

He further mentioned that the new model is an environmentally and financially attractive addition to the company's lineup considering that the vehicle has an "impressive" fuel economy, a BIK rate at just 13%, free VED and low CO2 emissions.

It also gains the benefit of the no London Congestion Charge. In addition, he emphasizes the company's "firm" environmental commitment -- 50% of Citroën vehicles sold this 2011 have less than 130g/km of CO2 emissions and a five-gram drop in average CO2 emissions for the European lineup as a whole.

New Citroen C3 will try to build on the global success of its predecessor in the growing B-segment by offering an enjoyable ownership experience through a unique vehicle that is not only stylish, safe, and durable but also practical and economical.

It is a vehicle created to appeal to people of all ages. It should appeal to young families and single professionals seeking a car that offers an enjoyable driving pleasure, distinct personality, practical space and remarkable fuel economy. It should also appeal to older drivers seeking a high-spec car that is both comfortable and spacious.

Indeed, the new Citroen C3 offers a spacious, functional and a refined interior. These attributes – as well as the panoramic Zenith windscreen – allow the new Citroen C3 to stand out from the rest of its rivals in the B-segment, appealing to a wide range of customers looking for a vehicle that has its own distinct personality. Most small cars offered in the market focus either on style – featuring dynamic qualities -- or practicality -- with a stress on value-for-money.

On the other hand, the new Citroen C3 represents a fusion of style and practicality. As it is, the new Citroen C3 marks the brand’s upmarket shift to the highest echelon of comfort and prestige in the B segment.

While it still features some of the familiar lines seen on the previous mode, the new C3 is now sleeker and tauter, and is inspired by premium models in the B segment and above. This allowed the newest iteration of the C3 to boast of a stylish and contemporary design that highlights quality, modernity and fun.

Meanwhile, the body of the new C3 is marked by smooth lines that flow over its chrome trimmed surfaces. The top of the panoramic Zenith windscreen – particularly where it rallies with the roof – also features chrome detailing at where it meets the roof. The front end has a gaping front grille that is flanked by the incisive boomerang-shaped headlights and vigorously drawn wings.

Topics: citreon, citroen c3

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