Citroen to open styling department devoted to DS line on June 1

Article by Christian Andrei, on May 13, 2012

Citroen has organized a styling department, which comes into effect on June 1, focusing on the DS line in order to continue the momentum of this unique vehicle range. The new department will create an even clearer characteristic that will define the DS automobile styling from the C-range styling. In order to make a clearer distinction in styling between the two lineups, Citroen has opted to organize a new entity focusing on the DS range within the Styling division.

This new entity is managed by Thierry Metroz. It will seek to form the distinct character of the DS and to strengthen its complementarities with the main Citroen lineup. On the other hand, Alexandre Malval will be managing the C-range styling. He is the former head of styling for the Citroen C5 and DS5. Thierry Metroz finished his studies at Ecole Nationale Supérieure des Arts Appliqués et des Métiers d'Art (ENSAAMA) in France.

In 1985, he began his career with Renault. In 1999, he became the design director for Renault in Barcelona, Spain, launching the automaker's first design center outside France. He became vice-president in 2002 for innovation and prospects. In 2005, he became the vice-president for exterior design, focusing on the Dacia and Renault brands. In 2010, he worked for Citroen as director of styling. 

On June 1, 2012, he will be leading the DS line styling department. Alexandre Malval is also a graduate of ENSAAMA, as well as in the Royal College of Art in London. He worked for Renault for six years in exterior design, prior to joining Volkswagen at its European design center.

In 2001, he was part of the Citroen styling. He is the designer of the C-Airdream concept vehicle and the Citroen C4 coupé. He then became head of styling for the DS5 and C5. In 2009, he became the product range manager for Peugeot. He will be responsible for the Citroen styling, C-range, effective June 1, 2012.

Topics: citroen

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