Citroen wants at least 10% of the European B segment by 2012

Article by Christian Andrei, on August 27, 2010

Citroen aims that by 2012, its small models should already have gotten at least 10% of the European B segment. Citroen is relying on the new generation C3, the new DS3 and the new C1 that will be released in the upcoming months to help it achieve this goal.

According to a report by Just Auto, Citroen also targets that by 2012, most of its models will be equipped with several CO2 reduction technologies, including start-stop systems and new five- and six-speed transmissions.

A three-cylinder petrol engine is expected to be released in 2012, with preliminary emission figures dropping below the 100g/km threshold.

Citroen is reportedly aspiring for the first model of a low budget range called Essentielle to roll out between 2010 and 2013. It's possible that the Essentielle will be based on the C-Cactus concept displayed at the 2007 Frankfurt Auto Show.

The concept weighed just 1,306 kg and featured a hybrid HDi drivetrain, which brought fuel consumption as low as 3.4 l/100 km and released 78 g/km of CO2.

Meanwhile, PSA Peugeot Citroen is hoping to take advantage of the upcoming deal between Magna and General Motors by being able to provide small cars to unsettled customers.

PSA hopes that this would lead to more sales for the French alliance in the small car segment. Peugeot is planning to launch the new 5008 in Opel's domestic market, a move that aims to attract buyers previously interested in models manufactured by Opel. In particular, the 5008 is intended to rival Opel Zafira.

Topics: citroen, europe, sales

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