Citroen Wild Rubis Concept previews new stylish SUV for DS brand

Article by Christian A., on April 14, 2013

The new Citroën Wild Rubis concept car demonstrates the intent of the brand to offer a new stylish SUV to compete with luxury automakers. The high-riding concept is slated to be presented at the upcoming Shanghai auto show. This concept closely previews a new production model, which is meant to be offered just for the Chinese market.

It is intended to crown Citroën’s upmarket DS brand when it starts selling in 2014. It’s likely that this vehicle will use the name DSX7 Hybrid-4 when it arrives at the showrooms. So far, we’ve learned that this new Citroën measures 4.7m long, 1.95m wide, 1.59m tall, and it has a 2.9m wheelbase. Sources say that the Wild Rubis is built on a revised version of the DS5’s platform.

It is expected to be equipped with a new petrol-electric hybrid drivetrain that will be available as part of a lineup of driveline options on the production version that will probably debut at the Beijing auto show next year. The new drivetrain comes with a transversely mounted gasoline engine that drives the front wheels and an electric motor to power the rear wheels to give it a four-wheel drive capability.

There’s no official confirmation yet but it’s believed that the four-cylinder gasoline engine will have a 1.6-litre capacity. When combined with the electric motor, the direct-injection unit is anticipated to offer an overall system output of about 240bhp. The new Citroën SUV measures about 4700mm long, making it similarly sized as the Volkswagen Touareg. This is only one of several popular luxury SUV offerings Citroën development Pierre Monferrini considers to be the rivals for the production version of the Wild Rubis, which is intended to be built in partnership with Citroën’s Chinese-based joint-venture partner, Dongfeng.

Press Release

Citroën DS Wild Rubis

Citroën has unveiled the DS Wild Rubis, a unique and captivating concept which points to a future DS SUV. The concept will debut at the 2013 Shanghai Motor Show.

The latest expression of the DS line, the DS Wild Rubis joins DS3, DS4, DS5 and the Numéro 9 concept, complementing the distinctive series with unique and inimitable style. Stimulating imagination and emotion, the concept breathes sophistication with an exceptional finish and utmost attention to detail.

A bold statement, the latest chapter in the DS line is as wild and rebellious as it is refined and sophisticated. Designed to be driven by the full-hybrid, plug-in technology, DS Wild Rubis is packed with technological innovations.


Designed in Paris, the world's fashion and jewellery capital, the Wild Rubis concept car a new expression of DS line. Its unique profile combines the powerful lines of an SUV with the refined codes of the DS line.

Measuring 4.7m in length, 1.95m in width and 1.59m in height, the Brand's latest creation boasts an exceptionally long wheelbase of 2.9m. Impressive dimensions, conveying power and strength, inviting onlookers to step inside and meeting the needs of executive customers looking for a feature-rich and versatile vehicle. Sitting on its four 21" wheels, the DS Wild Rubis promises remarkable emotions at the wheel.

Wild and rebellious, yet refined and sophisticated. Its power is offset by the shapely profile and attractive details. The thoroughbred silhouette is decorated with a unique chrome signature on the side. The roof bars accentuate the impression of height, while hinting at a sense of power and drive, before blending into the bodywork and flow of the profile of the rear wing.


Wild Rubis is a subliminal expression of the new front-end identity inaugurated by the Numéro 9 concept car. The front of the car is characterised by the three-dimensional relief of the radiator grille, decorated with a DS emblem that is underlined by a shaft of light.

The grille then flows into the unique full-LED headlights, made up of three mobile lighting modules, surrounded by scrolling indicator lights at the base and a tuning fork-shaped light signature on the edge. A real jewel that gives the Wild Rubis a bold, hypnotic and unique stare.


The new arrangement of the lights at the rear appears to be part of the raised tailgate. Just like a jewel, the glass of the rear lights is encased in chrome, further enhancing the light signature, whilst a subtle lighting effect on the DS emblem creates an impression of depth. The foot of the sculptural rear tailgate is highlighted by the chrome finish, incorporating the twin exhaust pipes.


Every detail has been addressed with the utmost care, making the Wild Rubis concept car a worthy heir to the 1955 DS that embodies all the refinement of the DS line in style. All the distinctive traits of the DS line are concentrated in this concept car. The most expressive include the side chrome signature, the multitude of sculptured details in the metal, the front and rear light signature and the finish of the noble materials, such as the guilloche pattern on the hub caps.

The finely etched DS pattern fades away in the centre of the wheel, allowing the textured paint to stand out in all its splendour. And like a jewel in its case, the rear lights are decorated with a chrome DS emblem, embedded in the black, stamped DS pattern. A finish that was inaugurated by the DS3 Cabrio.

The hues and materials of the Wild Rubis concept car give it a wild yet sophisticated look. The colour of the ruby red bodywork changes with the intensity of the light, emphasising or attenuating its sculptural shapes. A rich tone that completes the chromatic selection of deep and emblematic DS colours.

Topics: citroen, concept, suv

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