CLA compact sedan is conquest vehicle for Mercedes-Benz in the US

Article by Anita Panait, on October 7, 2013

The new Mercedes-Benz CLA compact sedan will be the carmaker’s conquest vehicle in the United States, according to Steve Cannon, chief executive of Mercedes-Benz USA. Cannon told Automotive News in an interview that they set a target to reach 30,000 annual sales in the US within a few years. He remarked that they “did not come to a volume price point to do niche volume."

He said that as Mercedes ramps up production of the front-wheel-drive CLA, the volume potential of at least 30,000 over the course of time is expected, adding that the only constraint will be global production capacity. Cannon told Automotive News that the carmaker is aiming for a similar annual volume for the GLA fwd crossover that will be available for sale in September 2014.

The CLA went on sale in the US in September 2013. Both the CLA and the GLA are underpinned by a new Mercedes-Benz fwd platform that will also underpin the B-class Electric Drive plug-in that will be launched in the US early 2014. The smaller A-class hatchback was the only variant did not make it to Mercedes’ US lineup. Cannon said that in the longer term, they aim the CLA to take the place of a C-class volume.

He said that supply will be limited to several thousand CLAs this year due to high demand in Europe, where it was introduced in April. Mercedes-Benz had allotted 2,500 CLAs for its U.S dealers for the Sept. 20 launch. Cannon dubs the CLA as the new "gateway" into the Mercedes-Benz brand with its $29,900 price before shipping, which costs an additional $925. Mercedes-Benz USA set the $30,000 target price at the start of CLA development.

If you liked the article, share on:

Pin It

Comments

Recommended

Tesla marked a major milestone as it surpassed Ford in market capitalization. Automaker Tesla, formerly known as Tesla Motors, closed out the trading on March 27, 2017, with a market...
by - March 30, 2017
The mid-cycle facelift for the Mercedes-Benz's S-Class have been disclosed to the public eye via these leaked shots. The images that recently surfaced and others like it were published online...
by - March 30, 2017
Reddit user Jdubbswrx spotted a rather deceptive move coming from the German automotive manufacturer Audi. He posted an image of the supposed exhaust of the new 2018 Audi SQ5 sporting...
by - March 29, 2017
McLaren car owners will be thanking the automotive company as it has decided to roll out new goodies for the 540C, 570S and 570GT sports car line-up. From this series...
by - March 29, 2017
On July 11, Audi is set to reveal its flagship luxury sedan, the all new A8. And at this moment, none of us are sure how this model will look....
by - March 29, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries