CLA compact sedan is conquest vehicle for Mercedes-Benz in the US

Article by Anita Panait, on October 7, 2013

The new Mercedes-Benz CLA compact sedan will be the carmaker’s conquest vehicle in the United States, according to Steve Cannon, chief executive of Mercedes-Benz USA. Cannon told Automotive News in an interview that they set a target to reach 30,000 annual sales in the US within a few years. He remarked that they “did not come to a volume price point to do niche volume."

He said that as Mercedes ramps up production of the front-wheel-drive CLA, the volume potential of at least 30,000 over the course of time is expected, adding that the only constraint will be global production capacity. Cannon told Automotive News that the carmaker is aiming for a similar annual volume for the GLA fwd crossover that will be available for sale in September 2014.

The CLA went on sale in the US in September 2013. Both the CLA and the GLA are underpinned by a new Mercedes-Benz fwd platform that will also underpin the B-class Electric Drive plug-in that will be launched in the US early 2014. The smaller A-class hatchback was the only variant did not make it to Mercedes’ US lineup. Cannon said that in the longer term, they aim the CLA to take the place of a C-class volume.

He said that supply will be limited to several thousand CLAs this year due to high demand in Europe, where it was introduced in April. Mercedes-Benz had allotted 2,500 CLAs for its U.S dealers for the Sept. 20 launch. Cannon dubs the CLA as the new "gateway" into the Mercedes-Benz brand with its $29,900 price before shipping, which costs an additional $925. Mercedes-Benz USA set the $30,000 target price at the start of CLA development.

If you liked the article, share on:

Comments

Recommended

One of the main features that have appealed to Cadillac’s customers is its Cadillac User Experience system or CUE. This is once again expected to change as the brand recently...
by - February 22, 2017
Ever since the Regera premiered in 2016, Koenigsegg has been firm about increasing its coverage around the globe. Part of the idea was to ask its employees in Angelholm to...
by - February 21, 2017
There is no harm in admitting that both the conventional and the hybrid versions of the Lexus LC 500 are real stunners when it comes to its exterior styling. Even...
by - February 21, 2017
Jaguar is placing three new Ingenium engines on the F-Pace crossover, XF saloon and XE sedan for the 2018 model year. According to Jaguar’s recent announcement, the updates will also...
by - February 21, 2017
After Volkswagen snagged Toyota’s crown as the world’s best-selling automaker, there’s no stopping the Japanese manufacturer from dominating the hybrid arena. As of January 31st , Toyota’s increasing global unit...
by - February 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries