CLA compact sedan is conquest vehicle for Mercedes-Benz in the US

Article by Anita Panait, on October 7, 2013

The new Mercedes-Benz CLA compact sedan will be the carmaker’s conquest vehicle in the United States, according to Steve Cannon, chief executive of Mercedes-Benz USA. Cannon told Automotive News in an interview that they set a target to reach 30,000 annual sales in the US within a few years. He remarked that they “did not come to a volume price point to do niche volume."

He said that as Mercedes ramps up production of the front-wheel-drive CLA, the volume potential of at least 30,000 over the course of time is expected, adding that the only constraint will be global production capacity. Cannon told Automotive News that the carmaker is aiming for a similar annual volume for the GLA fwd crossover that will be available for sale in September 2014.

The CLA went on sale in the US in September 2013. Both the CLA and the GLA are underpinned by a new Mercedes-Benz fwd platform that will also underpin the B-class Electric Drive plug-in that will be launched in the US early 2014. The smaller A-class hatchback was the only variant did not make it to Mercedes’ US lineup. Cannon said that in the longer term, they aim the CLA to take the place of a C-class volume.

He said that supply will be limited to several thousand CLAs this year due to high demand in Europe, where it was introduced in April. Mercedes-Benz had allotted 2,500 CLAs for its U.S dealers for the Sept. 20 launch. Cannon dubs the CLA as the new "gateway" into the Mercedes-Benz brand with its $29,900 price before shipping, which costs an additional $925. Mercedes-Benz USA set the $30,000 target price at the start of CLA development.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The highlight of this year’s Consumer Electronics Show may be based on some of these keywords---connectivity, integration and partnership. Just like in the previous year, you’ve probably heard and read...
by - January 16, 2017
Less than three weeks to go and the Super Bowl LI – one of the most awaited and most watched sports events in television – will commence on February 5,...
by - January 16, 2017
New Tesla vehicles will have to pay when charging at any of the carmaker’s Supercharger stations once they exceed their annual limits. This comes as Tesla Motors announced revisions in...
by - January 16, 2017
Off-road driving with an open air vehicle provides another kind of experience for many off-road enthusiasts and fans. For this sake, Ford is planning to offer a version of the...
by - January 16, 2017
For those who love driving, future autonomous cars should be like the Toyota Concept-i that is drawing in a multitude of visitors at the 2017 Consumer Electronics Show in Las...
by - January 15, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries