This is the Mazda Deep Orange 3 Concept car, a vehicle created for Gen Y youth market. The car was built by a group of students from Clemson University's automotive engineering school, but what is more interesting is that these guys spent two years asking the question what do young car buyers want?
Apparently, the answers they received described a car that doesn’t exist yet on the market. The Gen Y buyers want a car that is sporty on the outside, roomy on the inside and has plenty of room for their friends.
Still, a five-seater is not enough, a seven-seater transforms the car into a minivan, which means that a six-seater is the perfect car for them. As a result, the students from Clemson created a 3+3 two-row sedan.
They knew that an old-school front bench seat is not the thing they were looking for due to air bag safety for the passenger in the center. The Mazda concept comes with a third front bucket added between the driver and the right-hand passenger seat. Still, the students admit that this is not the perfect solution as safety regulators might believe that in case of an impact a center passenger could move sideways into his neighbor without a side airbag.
Moreover, the students say that Gen Y consumers don’t like entry-level cars, as they are looking for more options on a vehicle, they wanted loaded with everything a more expensive car has. As you can see, it is quite hard to create a car for Gen Y consumers. What do you think of the car they built?