Nissan believes that it will be able to take back its title as the top-selling Japanese brand in Europe from Toyota but with Colin Dodge on the helm, it will be able to accomplish this within three years. Last year, Nissan had posted its highest market share in Europe since 1995 with the help of Dodge.
Nissan said that in a flat market, its 2010 volume increased by 13% to 547,000 vehicles in Europe (such as Russia and Turkey) to give it a 3.1% share, an increase from 2.8% in 2009.
This is the third straight year of European market share growth. Industry association ACEA said that Nissan’s momentum persisted in the first half with European sales rising 17% to 246,565 units.
Dodge was instrumental in pushing the boundaries of the Qashqai and Juke crossovers, which have surpassed expectations. It was in 1998 that Toyota beat Nissan to take its place as the selling Japanese brand in Europe. Nissan has quite an aggressive campaign. It has a new lineup.
In fact, it has 10 new or refreshed models that have made their debut since March of last year. Dodge began his career in Nissan in 1984 as a paint shop manager.
Starting in 2003, Dodge became the managing director of Nissan’s UK operations, such as Sunderland factory. In the past couple of years, he has worked throughout the world, namely in Europe, India, Africa and the Middle East.