Colin Dodge helps Nissan become one of top-selling Japanese brand in Europe

Article by Christian A., on September 2, 2011

Nissan believes that it will be able to take back its title as the top-selling Japanese brand in Europe from Toyota but with Colin Dodge on the helm, it will be able to accomplish this within three years. Last year, Nissan had posted its highest market share in Europe since 1995 with the help of Dodge.

Nissan said that in a flat market, its 2010 volume increased by 13% to 547,000 vehicles in Europe (such as Russia and Turkey) to give it a 3.1% share, an increase from 2.8% in 2009.

This is the third straight year of European market share growth. Industry association ACEA said that Nissan’s momentum persisted in the first half with European sales rising 17% to 246,565 units.

Dodge was instrumental in pushing the boundaries of the Qashqai and Juke crossovers, which have surpassed expectations. It was in 1998 that Toyota beat Nissan to take its place as the selling Japanese brand in Europe. Nissan has quite an aggressive campaign. It has a new lineup.

In fact, it has 10 new or refreshed models that have made their debut since March of last year. Dodge began his career in Nissan in 1984 as a paint shop manager.

Starting in 2003, Dodge became the managing director of Nissan’s UK operations, such as Sunderland factory. In the past couple of years, he has worked throughout the world, namely in Europe, India, Africa and the Middle East.

Topics: nissan, europe

If you liked the article, share on:

Pin It

Comments

Recommended

Lamborghini has disclosed that it is looking into the possibility of releasing electric vehicles. With the Volkswagen Group revealing that it will be releasing electric vehicles within several years, there...
by - March 25, 2017
Daimler AG, through its Smart division, has disclosed that its two electric models, the Smart ForTwo and the Smart ForFour are now open for orders in Germany. Official market launch...
by - March 25, 2017
Lamborghini has officially offered clear proof that the Huracán Performante was able to set a new record at the Nürburgring Nordschleife with a time of 6:52.01 It was in early...
by - March 25, 2017
Top Gear has revealed that for its “Stars in a Reasonably Fast Car” segment, it will now be using a slightly enhanced Toyota GT86, which in the U.S. market is...
by - March 24, 2017
Porsche is laying aside any plans of pushing another hybrid hypercar into their line-up -- at least not at this time. Oliver Blume, Porsche Global Chief confirmed in a recent...
by - March 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries