Compact cars help Mercedes-Benz outpace Audi and BMW

Article by Anita Panait, on February 13, 2014

Mercedes-Benz posted a 15-percent rise in deliveries in January 2014 to 109,500, thanks to a 32-percent increase in sales of its compact cars in the month. This means that Mercedes managed to outpace its rivals: Audi grew 12 percent to 124,850 cars while BMW surged 9 percent to 117,200 vehicles. 

Daimler chief executive Dieter Zetsche is launching 30 new vehicles by 2020, 13 of which will have no predecessor, as part of its bid to reclaim its luxury car sales crown. "Daimler's new models are giving them a lot of tailwinds," said Frank Biller, an analyst at LBBW, told Bloomberg. "They are currently benefiting from the model cycle but shouldn't relax,” adding that Daimler needs to continue to roll out new vehicles and get a wider share of customers. 

Mercedes, Audi and BMW all logged record sales in 2013 and are targeting further gains this year. "Our target is to increase overall global sales for a fourth successive year," Ian Robertson, BMW sales chief said in a statement.

In January, BMW posted an 18-percent sales gain for its X3 SUV and a 14-percent delivery surge for its 5-series sedan. BMW Group logged a 22-percent gain in China in the month.

Mercedes grew faster than BMW in 2013, than Audi and in the final months of the year.  Mercedes brand logged an 11-percent rise in deliveries in 2013 to 1.46 million, while Audi posted an 8-percent surge to 1.58 million units. BMW brand sales, meanwhile, grew 8 percent to 1.65 million. Mercedes saw its deliveries in China sales in January grow 45 percent and its flagship S class surge 69 percent globally.

If you liked the article, share on:

Comments

Recommended

Is there anything more exciting than a spoiler? Well, for those who didn't know, there are those who have already seen the Mercedes-AMG Project One (in the flesh) way before...
by - April 25, 2017
Does the Honda Passport ring a bell to you? This was the first ever SUV that was sold by the Japanese automaker, but it was not that successful compared with...
by - April 25, 2017
Wagon buyers who prefer their vehicle to be luxurious, you will have an entirely brand new selection at the latter part of this year. Porsche will start rolling out 4...
by - April 25, 2017
McLaren rejects the idea of creating anything other than a sports car. That means that vehicles that would be ideal for families such as an SUV or a crossover are...
by - April 25, 2017
The new and improved Opel Grandland X is out, and this large SUV is something the European market did not know they would need. Now measuring at 14.7 feet (4.48...
by - April 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries