Compact cars help Mercedes-Benz outpace Audi and BMW

Article by Anita Panait, on February 13, 2014

Mercedes-Benz posted a 15-percent rise in deliveries in January 2014 to 109,500, thanks to a 32-percent increase in sales of its compact cars in the month. This means that Mercedes managed to outpace its rivals: Audi grew 12 percent to 124,850 cars while BMW surged 9 percent to 117,200 vehicles. 

Daimler chief executive Dieter Zetsche is launching 30 new vehicles by 2020, 13 of which will have no predecessor, as part of its bid to reclaim its luxury car sales crown. "Daimler's new models are giving them a lot of tailwinds," said Frank Biller, an analyst at LBBW, told Bloomberg. "They are currently benefiting from the model cycle but shouldn't relax,” adding that Daimler needs to continue to roll out new vehicles and get a wider share of customers. 

Mercedes, Audi and BMW all logged record sales in 2013 and are targeting further gains this year. "Our target is to increase overall global sales for a fourth successive year," Ian Robertson, BMW sales chief said in a statement.

In January, BMW posted an 18-percent sales gain for its X3 SUV and a 14-percent delivery surge for its 5-series sedan. BMW Group logged a 22-percent gain in China in the month.

Mercedes grew faster than BMW in 2013, than Audi and in the final months of the year.  Mercedes brand logged an 11-percent rise in deliveries in 2013 to 1.46 million, while Audi posted an 8-percent surge to 1.58 million units. BMW brand sales, meanwhile, grew 8 percent to 1.65 million. Mercedes saw its deliveries in China sales in January grow 45 percent and its flagship S class surge 69 percent globally.

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