Consumer Reports points out Ford Edge’s ‘overly complicated’ controls

Article by Christian Andrei, on February 9, 2011

In response to a bad comment by Consumer Reports magazine about the Ford Edge’s control buttons, the carmaker is hurrying to address it. The magazine doesn’t approve of the "overly complicated" controls in the Edge, making it lose the coveted "recommended buy" status. Ford Motor Co. has every reason to make the changes as the reviews of Consumer Reports do affect sales.

Since 1936, Consumers Union, a nonprofit group created in the Depression to inform consumers about inferior cosmetics, foods and household goods, and cars.

In 1953, it launched its annual auto review magazine. Since then, test ratings and surveys have served as the Bible of unbiased recommendations for auto shoppers.

The magazine and its Web site,, have more than 6.9 million paid subscribers. When Consumer Reports said that it liked the Hyundai Sonata, dealer sales went up.

That’s why it’s to be expected that automakers respond quickly to negative reviews. For example, software for Lexus stability control system has been tweaked and a new quality-control executive has been appointed at Volkswagen Group of America. 

Ever since it captured the midsize crossover segment starting 2006, Ford Edge has been known for its style and technology. These hallmarks are presented in an all-new way, providing customers with what they want out of the vehicle for the 2011 model year. According to Ford’s president of the Americas Mark Fields, customers told them how much they loved the design as well as dynamic driving of the Ford edge.

So, they paid attention and ensured that the 2011 Edge delivers just that and even more, such as a powerful design made of quality materials, surprising levels of quietness, fuel economy leadership and Touch driver connect technology, which will offer a different driving experience.

Thanks to its customers, the Ford Edge became the top selling vehicle in its division during its first year on the market and since it was launched in 2006, it sold over 330,000 units. At present, the goal of the 2011 Ford Edge is to redefine the segment with a wide range of improvements.

Aside from giving customer-focused technology, the latest Edge boasts of Ford’s remarkable aspiration to deliver new powertrain alternatives to customers. The Ford Edge Sport 3.7-liter V-6 and Ford Edge 3.5-liter V-6 make use of advanced engine valvetrain technology called Twin Independent Variable Camshaft Timing (Ti-VCT) as well as smart control tactics to boost torque and horsepower to best-in- class levels.

These allow the Edge to stay ahead of competitors like Audi Q5, BMW X5 and Lexus RX350 while providing unrivaled fuel savings of 27mpg (3.5 l V-6 highway). Using regular fuel, the 3.5-liter V-6 generates 285 HP and 253 ft. lb. of torque whereas the 3.7-liter V-6 generates 305 HP and 280 ft.-lb. of torque.

Ford Edge provides unrivaled fuel savings without compromising performance and power. For instance, though the 3.5 l V-6 with Ti-VCT technology produces 20 HP more than the Nissan Murano, it gives 15% more fuel savings. The two engines are mechanically connected to a 6-speed automatic transmission.

The 2011 Ford Edge SEL and Limited series come standard with the SelectShift Automatic transmission that has exclusive paddle activation of SelectShift standard on the 2011 Edge Sport. Additionally, customers will have more choices as the new 2.0 l EcoBoost I-4 engine arrives in the forthcoming months to bring the leading fuel economy in its class with remarkable power and torque.

The latest EcoBoost1-4 will be connected to a 6-speed transmission, which will help transmit the extraordinary performance from its new engine. As the 2.0-liter EcoBoost I-4 is introduced, the new Ford Edge will have 30% more fuel savings than it had in 2006. In addition, the latest EcoBoost engine will deliver 15% improvements on fuel economy as compared to the Ford Edge’s latest 3.5 lV-6 engine as it delivers the performance of a six-cylinder.

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