Continental has appointed Ralf Cramer as chief of its operations in China, which it expects to greatly boost its growing operations in Asia. The appointment becomes effective on August 1, 2013. Cramer has been a member of management board of Continental since 2009 and is responsible for overseeing the supplier’s chassis & safety business.
Cramer started his automotive career by working at the Fraunhofer Institute for Manufacturing Engineering and Automation in Stuttgart, Germany. He joined he joined ITT Automotive Europe in 1996 as executive director for industrial engineering worldwide. Three years later, Cramer was named general manager of the car intermedia systems division.
He joined Continental's automotive unit as senior vice president of the business unit electronics in 2002. He was then made head of the supplier’s business unit electronic brake & safety systems in 2003. Cramer was named as chief of the company's chassis & safety division in 2007, and became a member of Continental’s management board in 2009.
Asia accounts for around 18 percent of Continental’s total sales. The supplier aims to increase this figure to over 30 percent, according to its statement. In 2012, Continental posted around EUR6 billion in sales in Asia, with China accounting for around EUR2.7 billion.