COO Carlos Tavares believes Renault will see record sales in 2011

Article by Christian Andrei, on October 24, 2011

Amid the uncertain global economy, Renault still anticipates that 2011 will be a record year for its new-car sales, according to Chief Operating Officer Carlos Tavares. In an interview with Automotive News Europe, Tavares said that Renault will break the record set last year of slightly more than 2.6 million cars. Tavares expects for sales this year to be a “few percent” higher.

Specifically, he predicts sales will be higher by 2% but not more than 8%. This sales boost will mean that Renault will have a bigger market share in Europe but the automaker doesn’t expect to beat Volkswagen Group, Europe's biggest automaker, for the top spot.

Tavares said that Renault wants to place second or third in Western Europe. He isn’t aiming for the No. 1 spot since it will "only destroy the profitability of the company."

Industry association ACEA said that from January to September 2011, Volkswagen Group had a 23.2% share of the market in Europe while PSA/Peugeot-Citroen was No. 2 with 12.6%.

Renault was third with 9.4%. At No. 4, we have General Motors' Opel/Vauxhall and Chevrolet Europe divisions with 8.7%.

Under Renault's mid-term strategic plan, the company will increase its global annual unit sales to 3 million in 2013 from 2.6 million in 2010 and to raise its cash flow by 2 billion euros within the next three years.

The new Renault Laguna has a more aggressive front end design. It has the 'eyelid' headlights that feature black masks, but you can opt for additional chrome elements for the pearlescent black grille. All of these give the Laguna a distinctive and dynamic look. It appears both playful and tense, but still hints at great driving pleasure.

New styling for the front

The front has a more forceful and assertive appearance that sets the tone for most of the styling that you see elsewhere. You will love the expressive front including the bumper that now has a pearlescent black grille. Chrome elements are also more extensively used for the trimming.

The waistline now extends around the boot and goes above the LED rear lights. The rear lights are placed high up on the boot lid, giving the car a more dynamic look and a distinct signature for the lighting at the back. The twin exhaust tailpipe that you see on several Laguna versions that are run by high end engines hints at the powerful powertrain under the hood. Meanwhile, there’s a dual aerial feature included in the back windows to enforce the fluid lines.

New Renault Laguna Estate is distinct because it has a steeply-sloping rear window while the form of its rear side windows highlights the sporty and flowing lines, which are also mirrored in the roof bars when viewed from the side.

Laguna Estate has a wheelbase that measures 2.76 meters, the same as the saloon version. But the Laguna Estate is 11 centimeters longer at 4.80 meters, differentiating it from other versions.

Topics: renault, sales

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